Street Co’ decided to diversify and created a subsidiary called Virtual Production House, which brings together different virtual production studios that provide LED screens to facilitate production shoot.
Street Co’ decided to diversify and created a subsidiary called Virtual Production House, which brings together different virtual production studios that provide LED screens to facilitate production shoot.


typical problemwith XR solution
line

Problem withdisplay performance
Differents colors from different angles

image qualityon led display


cost & reliabilityfor led display
- 1. SOLUTION COST
- 2. SET UP CONVENIENCE
- 3. STABILITY & RELIABILITY

It is a technology that will allow the generation of computer-generated images in real time in order to bring part of the VFX directly to the film set. Thanks to these computer-assis ted production methods, virtual production improves creativity and saves time.

It is a technology that will allow the generation of computer-generated images in real time in order to bring part of the VFX directly to the film set. Thanks to these computer-assis ted production methods, virtual production improves creativity and saves time.

We provide you with our various services such as high quality equipment, a virtual set with a surface area of 500m2, our LED screens provided by us (Street Co’), coworking spaces, dressing rooms and a technical staff to manage your shoots. With the Virtual Production House, all your projects will be possible. We offer you the opportunity to use our studios for a day, a week or a month, depending on your needs and desires, and to provide quality equipment. Expert in the production of digital LED screens, our screens have been tested and specially designed for the film industry.

After COT treatment, the occurrence of yellowing, blistering and delamination caused by extreme temperature will be effectively reduced .

After COT treatment, the occurrence of thickness difference, unevenness and color difference will be effectively reduced.
Our studios allow you to facilitate the realization of your projects in order to express your creativity, by offering you an innovative concept so that you can have all the necessary equipment. VPH is also a place of exchange and meeting between all the different trades of Virtual Production, it is a dynamic and collaborative space. With Virtual Production House, let yourself be transported around the world in a few seconds and without moving, in order to carry out all your production in a single day. Don’t be limited by time, borders or light. Thanks to virtual production, you can create the setting of your dreams, whether you find yourself on a paradisiacal beach in Punta Cana or in the middle of an emblematic attraction in New York City the next second. The objective is to give everyone access to an exceptional place where you can unleash and express your creativity, learn this new cutting edge technology that is virtual production and shoot your future production projects. In this place, you will be able to give life to all your projects while innovating and letting your creativity express itself according to your desires and without limits.

We provide you with our various services such as high quality equipment, a virtual set with a surface area of 500m2, our LED screens provided by us (Street Co’), coworking spaces, dressing rooms and a technical staff to manage your shoots. With the Virtual Production House, all your projects will be possible. We offer you the opportunity to use our studios for a day, a week or a month, depending on your needs and desires, and to provide quality equipment. Expert in the production of digital LED screens, our screens have been tested and specially designed for the film industry.
To develop the best solutions and products for Virtual Production House, we decided to collaborate and create a partnership with NEOSET and DLP. This allowed us to combine our knowledge and test new technologies in an active studio environment.
In this place, you can bring all your large-scale projects to life while innovating and letting your creativity express itself as you wish and without limits. With the Virtual Production House, all your projects will be possible.
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To develop the best solutions and products for Virtual Production House, we decided to collaborate and create a partnership with NEOSET and DLP. This allowed us to combine our knowledge and test new technologies in an active studio environment.
In this place, you can bring all your large-scale projects to life while innovating and letting your creativity express itself as you wish and without limits. With the Virtual Production House, all your projects will be possible.
To develop the best solutions and products for Virtual Production House, we decided to collaborate and create a partnership with NEOSET and DLP. This allowed us to combine our knowledge and test new technologies in an active studio environment.
In this place, you can bring all your large-scale projects to life while innovating and letting your creativity express itself as you wish and without limits. With the Virtual Production House, all your projects will be possible.
VPH is located in Studio Kremlin, in Ivry-sur-Seine and will have for its R&D an additional 18m2 LED screen, a green screen; more than a dozen workstations with as many VR headsets/tracking systems – integrated in a larger 650m2 coworking space dedicated to film and TV professionals. We also have another studio in Paris, also with LED screens. The Virtual Production House is open and intended for everyone, director, producer, videographer, cinematographer etc., all potential professions related to the creation of visual content with the only objective: to realize the content of your imagination that you want

In this place, you can bring all your large-scale projects to life while innovating and letting your creativity express itself as you wish and without limits. With the Virtual Production House, all your projects will be possible.
- 1.NO SHOOTING LINES
- 2. NO BANDING OR NOISE
- 3. PRECISE COLOR DISPLAY CLOSE TO REAL
- 4.SAME COLORS EFFECT FROM ALL ANGLES
Adequate visual refresh rate on display --no shooting lines on camera
Display design led screen
- Low scan, best display effect
- Less than 8 scans recommended
Control system
- Adequate refresh rate in low grayscale ensured in collaboration with ic
- Genlock available to keep video source, display, cameras
synchronised
In this place, you can bring all your large-scale projects to life while innovating and letting your creativity express itself as you wish and without limits. With the Virtual Production House, all your projects will be possible.
shooting lines
Reduce the number of scans while designing the display. It is recommended that the number of scans not exceed 16 scans for shooting applications.
Prioritize the reduction of current to reduce brightness, and preset multiple brightness adjustment modes that prioritize the use of current.
Driver IC mode adjustment.
Random scanning.
Rolling black lines
Frame tracking technology to reduce black field waiting time.
Genlock function of the controller to synchronize the LED display with the camera, and fine-tune the phase of Genlock

FRAME MULTIPLICATION to led screen
From the relationship between camera exposure time and LED display frame rate, we can determine the proper combination of shutter angle and frame rate for the most optimal shooting result.
We can support frame multiplication, allowing for expansion of frame rate.

No bangding,precise color


Adequate grayscale on display — colors more precisely controlledDisplay designCustomized color gamut covered by the RGB lamp beadsDisplays uncoupled designed(screen design and IC selection)White to black couplingBlack to white couplingCross-board coupling
Control system:Increase in display grayscale ensured in collaboration with ICCapability of calibrating the screen2.1 The brightness calibration of the screen from 0 to 255 conforms to the EOTF curve;2.2 Calibrate the color accuracy of the screen to ensure δe<4
1. Accurately capture the original color gamut ofthe display.
2. Automatic adjustment according to the colorgamut requirements of the input source.





1. 22bit+ achieves the highest 6bit grayscalepromotion and the smallest 0.002nits precisecontrol and compensation.
2.Precise Grayscale, use a colormeter to collectthe original grayscale performance of eachcolor, and make corrections andcompensations.

Effet comparaison (before left) and after (right)
Same effect fromdifferent angles

Requirements of xR for LED Display
Small enough RGB chip spacing required
Display design
1.Choose smaller size LED chips
2.The mesh cover of LED is speciallyControl system:Quick adjustment of RGB ratio in case of aproblem to ensure normal color display of some cameras
REAL CASE for xr

the solution for xR
Suitable for shooting and application
of small scenes

1G bandwidth solution at 8K resolutionSuitable for shooting and applications in
large-scale scenes such as studios

Higher requirements of xR for LED screens
8K HDR
HFR 120Hz/144Hz/240Hz
10bit/12
bitPrecise Color
Ultra low latency
1. Programming and Intuitive Operation Worldwide
The programming of classical LED Mesh and LED Mesh Curtain can be done using a smartphone, tablet PC or other remote device. The media facade can easily be live controlled from anywhere.
2. Easy installation and Retrofitting
LED Mesh outdoor facade has a simple assembly concept. Though our specially designed clip-technology systems, the LED-profiles and the universal connector system are very easy to install. And, if necessary, they can quickly and smoothly be replaced on location by our team or any Mesh trained person.
3. Brillant Quality
Both the full video-based media facade systems feature an infinite number of colors, a high brightness, resolution and refresh rate for an incredible and creative result on the facade. For both Classical LED Mesh and LED metallic Mesh curtains.
4. Night and Daytime Use
To ensure a 24-hour operation anywhere in the world our Classical LED Mesh and metallic LED Mesh curtain façade are available with a maximum brightness > 11000 nit (cd / m²). At dusk or at night the system can continuously be dimmed, automatically or manually.
5. Homogeneous Appearance
Even though LED Mesh curtains are composed of stainless steel on which are attached LED strips, that make it a massive structure, they have the advantage of having a homogeneous appearance. The LED strips are attached to the reverse side of the wire mesh maintaining the homogenous look of the façade at all times. The Metallic LED Mesh panel is regular. The inconspicuous cabling of each profile is not visible from the outside and with the high transparency of the mesh, the translucent look of the facade is maintained from both inside and outside.The shape and size of the media screen does not have to be the same size as the mesh facade. Since the LED strips are attached to the reverse side of the Mesh wire, they are hidden by it, therefore it becomes invisible. LED Mesh curtain wire are a design piece on their own. Therefore, even when the LED are off, the Mesh becomes an object of decoration and not a simple screen.
6. Individual Service
At every phase of your project our engineering team will give you comprehensive support. We will guide you safely every step of the way from concept to implementation. Street Co’ analyses the project and spot data, designs the module, creates video content, install the module and offers a two year guarantee on any product.
1. Easy Front Maintenance
Through an intuitive and easy-to-use maintenance system the LED Video Wall can be serviced from the front of the display. The LED modules can be removed quickly and efficiently for convenient maintenance.
2. Super fine HD pixel pitch
All available screen sizes have full high definition resolution and a standard 16:9 aspect ratio. This fine pixel pitch, combined with the advantage of no unsightly edges, makes these displays the best in high-end presentation video walls.
3. Adjustable Backlight
The Fine Pitch LED Presentation Video Wall is bright enough for all ambient lighting conditions, but the screen can be adjusted manually to suit user preferences. If your conference or meeting room is quite dark then you can reduce the backlight brightness to improve overall readability.
4. Optional floor stand
If you don’t have the desired wall space, an optional floor stand can be included to mount the LED video wall if the product allows it.
1. Easy install and maintenance
Flexible LED displays have a simple installation concept, which is to clip the modules together. Though our specially designed clip technology, LED profiles and universal connector system are very easy to install. And if necessary, they can be quickly and easily replaced on site by our staff or any other trained person.
2. Brillant Quality
Flexible LED displays offers an infinite number of colors, brightness ranging from 800 to 1000nits, excellent resolution and high refresh rate for an incredible and creative result on different application media.
3. Individual Service
At every phase of your project our engineering team will give you comprehensive support. We will guide you safely every step of the way from concept to implementation. Street co’ analyses the project and spot data, designs the module, creates video content, install the module and offers a two year guarantee on any product.
4. Customizable
Flexible LED screen is a product that allows you to express your imagination. Indeed, you can give your screen any shape and size you want : cylindrical, square, circular, curved, etc. These screens will help you beautify your structures and attract your customers.
1. Modular design
Based on the most proper pixel pitch, standard modules can be assembled into display in diverse sizes.
2. Easy installation and maintenance
Easily fix the module in the structure very fast; customized installation is also available.
3. Beautiful appearance design
Transparent LED modular design and simple structure make it more clear and transparent
4. Performances stables
D’innombrables et stricts tests avant que les produits ne quittent l’usine et jouissent d’une bonne réputation auprès des clients.
5. Planéité complète
La structure précise en aluminium assure la parfaite planéité du module.
6. Rentabilité
L’assemblage et l’installation faciles permettent d’économiser beaucoup de coûts de main-d’œuvre.