4K LED wall display and floor for Globo TV station for the 2018 world cup in Russia

Gravity Media has contacted Street Co for his customer Globo to set up the TV studio for the upcoming World cup 2018 in Russia. Street Co’ has been appointed as the technical partner to supply:
2 LED wall display 4K definition pitch 1.2mm
1 LED floor display Pitch 5.2mm

One of the specificities of this project is that

• Both 4K LED wall display would need to an angle (See pictures)
• Both 4K LED wall display would need to be installed flush to the floor LED.

Street Co would provide the turnkey solution for the complete LED display for the studio Gravity Media will focus on installing the screen within the complex audiovisual architecture of the studio for the World cup.
The client shared CAD drawings of the floor plan.
The main objective was to have an immersive TV studio with LED display setup.
The LED wall display would need to be able to be on camera; so all electronic components would need to be tailored for that.
They also wanted to have a unique signature design using AR and VR on stage where
+ the presenter would be able to appear on the pitch while he will actually be in the studio
+ then the player would.

After a few brainstorming meetings, Street co has proposed a 3/4 options to fits customer’s onsite requirements, budget and design. When working with High definition LED screens bellow 2mm pitch the chosen electronic components can impact a lot on the performances and help save some precious $ especially when the LED screen is not 100% compulsory for the project. Street Co has provided options that will be presented within a Price matrix tab where the customer will have a clear vision of what they are buying through:

• Resolution of the screen
• LED lamps brand
• Driver IC and MOFSET
• PCB parameters
• Refresh rate
• Scan rate
• Grayscale Bits
• Cabinet size
• contrast ratio
• HDR capability
• Pitch
• Range of the product: Eco / Standard / Premium
• Lifetime
• Type of connection between LED lamp brand and PCB board of the screen Golden / Wire / silver
• AND PRICE

That has helped customers to have a better vision of what they will be buying. With the compulsory angle and the high-definition 4K LED display having to be raised and flush to the LED flooring, we designed a structure that is able to bear the load of those 2 huge LED screens. We have started with:

• Consultation / Brainstorming in collaboration with Gravity Media to find the best-suited hardware that fit both budget and end-customer requirements with several options as mentioned above
• Price matric showing: Pitch, Resolution, performances options, quantity, Price and result
• Prototype stage to show customers a 3D example of the end result.
• Detail execution plan with AutoCAD and DWG drawings
• Engineering of the installation
• Logistic, transportation and planning
• On-Site installation
• Programming

The video content has been provided by Globo broadcasting studio.