Transparent LED display screen Rivoli shop, Saint Petersburg

Transparent LED display for rivoli shop

Client: rivoli using a Transparent LED display for their store

Rivoli Perfumery, is a luxe boutique defined by its elegance, refined sophistication and exclusive services, features prestigious perfumes and cosmetics. They have several shops across the country St. Petersburg, Moscow, Novosibirsk, Yekaterinburg, Samara, etc…
Their interior is based on an original design by the well-known Dutch architect Lilian Dreessen. As a paradigm of glamour in Moscow, Rivoli is the ideal point of sales for any luxury skincare products.
Rivoli is part of The Rive Gauche store network.
The average shop size is 100-300 m 2, They stock a diverse range of perfumes and cosmetics from luxury brands to mass-market products

MORE INFORMATION ABOUT OUTDOOR LED

Transparent LED display for a store Result Video

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : OKQ / FootLocker
  • Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : Soixante Circuits
  • Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.

Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.

Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Saint-Malo, Paris
  • Status : COMPLETED
  • Client : Groupe Actual
  • Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Issy-les-Moulineaux
  • Status : COMPLETED
  • Client : Avanade
  • Team : Street Co’ Paris + Street Co’ Shenzhen

Context / environment

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Street Co’s LED engineers and designers have been contacted by Claudine Leroch, official architect for the renovation of Rivoli shop in Saint Petersburg.
Rive Gauche has insisted on adding elegant and digital elements/touch to the front shop window.
For the front windows shop the brief was simple and straightforward:
“We need to add a transparent LED screen display on our windows shop to increase promotion of the branding and advertising the storytelling of the brands to the passer-by.”
This project was part of a global renovation of most shops in Saint Petersburg from Rive Gauche. This particular shop belongs to the higher brand called ‘Rivoli’ located in the famous Ligovsky Avenue. Complete address: 30А, St Petersburg, Russie, 191040
The architectural team of Rive Gauche were after suggestions of design options in the shop using our products and technologies, they were open to receive some advice and design proposals.
After a few brainstorming meetings, Street co proposed a few options to dress the shop windows space with digital transparent LED screens.

Solution : using a Transparent LED display for A store

Customer satisfaction is one of our key objectives, our last transparent LED display for a store window, used in the Galeria Shopping mall in Saint Petersburg
was a real success and the product was really appreciated by the shop managers.
We have then decided to propose a similar product with custom sizes to the window of the Rivoli shop.
The glass window is a key part of the shop as every single shopper will see and pass through it to enter the shop.
To feature the main window shop right at the entrance of the shop, we have proposed to Rive Gauche architects and Claudine Leroch the options of using transparent and in-glass LED screens.
This project has a 4 years free warranty under Street Co’s warranty program.
Diagram showing the signal of the column cylinder LED screen with the resolution and the control system diagram.
The screen runs off 2 electrical circuits to power the transparent LED window shop cabinet to avoid a complete blackout if the power were to be cut. Each line holds a 4 section LED screen with a maximum consumption of 4KW. This diagram is for reference to know how the power is being connected. All cables are labelled and directly connected to the control room.

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Materials & laboUr

Specification of the Transparent LED display for shop windows:

  • Pitch 5 model SCT
  • Windows dimensions: Length: 1440W X 2880 X1
  • 4.147sqm
  • The transparent LED glass display was hung in front of the shop window
  • Custom: Yes
  • Sqm: 18.4sqm
  • Cabinet size: 720*480
  • Number of windows: 2
  • Size per windows in sqm: 9.2 sqm
  • Thickness of the module 80mm to 120mm
  • We used 2 circuits lines
  • 2 Signal inputs One working as back up and one as the main signal
  • The control system uses a Novastar Mctrl VX4s
  • LED Model Goldenwire
  • Resolution (WxH) 288 x 576 px
  • Driver MBI SMD – 5153
  • Refresh Rate 3840Hz
  • Scan Type 1/8
  • Brightness (nits) 3500
  • Led Brand Nationstar
  • Both indoor and outdoor use

We took 1.5 days to install the screen and the support structure with a crew of 4 staff.

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Challenge : using TRANSPARENT LED DISPLAY FOR Store

The screen advertises products and promotions outside the shop and inside the mall which enable it to attract customers that might not have planned to come shop at Rivoli. The LED screen display also adds an innovative digital element to the cosmetic brand.

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Impact a TRANSPARENT LED DISPLAY FOR rivoli Store

The screen advertises products and promotions outside the shop and inside the mall which enable it to attract customers that might not have planned to come shop at Rivoli.

The LED screen display also adds an innovative digital element to the cosmetic brand.

MORE LED FLOOR INSPIRATION

DISCIPLINE

  • Engineering CAD / 3D / Grasshopper /
  • Installation
  • Video/interactif content creation
  • Technology System Design

KEY DETAILS

  • Date: 2018
  • Location: Rivoli, St Petersburg, Russia
  • Status: Completed
  • Client: Rive gauche
  • Team: Street Co’ Paris + Shenzhen offices

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