Context / environment
Read MoreAfter the success we had have with the flagship store of Rive Gauche Saint Petersburg Galeria – The shop owner wanted to continue to equip all new shops with transparent LED screen for shop windows. Street Co’s LED engineers and designers have been contacted again by Claudine Leroch, official architecte for the biggest retail shop projects of the brand Rive gauche for consultation for one of the biggest shop of the retail network. The client has shared CAD drawings of the floor plan. The main objective was to use the shop windows to advertise products and promotions sold inside. Rive Gauche has insisted on adding futuristic and digital elements/touch to the front shop window. For the front windows shop the brief was simple and straightforward:
‘We need to add transparent LED screen displays to our shop windows to increase footfall’
This project was part of a global renovation of Rive gauche. This particular one was on Ulitsa Kraynego, 56, стр. 4, Pyatigorsk, Stavropol Krai, Russie, 357500
The client already knew where they wanted to install the transparent LED screen on the facade building on the ground floor
They also wanted to set themselves apart from what already existed on the market and especially to differentiate themselves from their main competitors.
After few brainstorming meetings, Street co proposed a few options to dress the shop windows space with digital transparent LED screens.