Context / environment
Read MoreAfter the success we had with the flagship store of Rive Gauche Saint Petersburg Galeria – The shop owner wanted to continue to equip all new shop openings with LED transparent displays for shop windows. Street Co’s LED engineers and designers have been contacted again by Claudine Leroch, official architect for the biggest and finest new retail opening shop projects of the brand Rive gauche. This project was part of a global renovation of Rive gauche This particular shop is located at Kosmoport shopping mall Ekaterinburg Russia ТРЦ “Гринвич, Ulitsa 8 Marta, 46, Yekaterinburg, Sverdlovsk Oblast, Russie, 620014 The client Customer has shared CAD drawings of the floor plan. The main objective was to use the windows shop to advertise products and promotions that are sold inside the shop to the potential customers passing by in the shopping mall. Rive Gauche has insisted on adding futuristic and digital elements/touch to the front shop window. For the front windows shop the brief was simple and straightforward:
‘We need to add a transparent LED screen display on our windows shop to increase footfall’
They also wanted to set themselves apart from what already exists on the market and especially to differentiate themselves from their main competitors which have shops in that same shopping mall.
After a few brainstorming meetings, Street co proposed a few options to decorate the shop windows space with digital transparent LED screens.