Transparent LED display for shop windows Samara Russia

Transparent LED display for Rive Gauche, Samara, Russia

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Client : rive gauche using a Transparent LED display to promote their shop

Rive Gauche is a famous Russian cosmetic retailer, they are located in most bigger cities of Russia including St. Petersburg, Moscow, Novosibirsk, Yekaterinburg , Samara, Sotchi, Nizhny, Novogorod, Kazan, Chelyabinsk, Omsk and others
The average shop size is 200-5000 m 2, They stock a diverse range of perfumes and cosmetics from luxury brands to mass-market.
They now offer a range of products and services from perfumery, makeup, organic products, skin and hair care.

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Transparent LED display for shop windows Samara Russia

Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : OKQ / FootLocker
Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : Soixante Circuits
Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Saint-Malo, Paris
Status : COMPLETED
Client : Groupe Actual
Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Issy-les-Moulineaux
Status : COMPLETED
Client : Avanade
Team : Street Co’ Paris + Street Co’ Shenzhen

Context / environment

Street Co’s LED engineers and designers have been contacted by Claudine Leroch, the official architect for the biggest retail shop projects of the brand Rive gauche.
For Samara’s shop the brief was simple and straightforward:
‘We need to add a transparent screen to our windows shop to increase footfall’
They wanted to advertise products sold in the shop outside in the allies in the shopping mall.
This project was part of a global renovation of most shops in Samara from Rive gauche. This particular one was located in: ТЦ “Молот, Ulitsa Kuybysheva, Kosmoport ТРК “Космопорт, Ulitsa Dybenko, 30, Samara, Samara Oblast, Russie, 443086 in the famous shopping mall TRK “Kosmoport”.
The architectural team of Rive Gauch knew exactly what reaction they wanted to get from their customers. Their team were very customer-driven and wanted to use the best out of every single inch of the facade.

Solution: set up a Transparent LED display for shop

Customer satisfaction is one of our key objectives, our last transparent LED display for the shop window used in the shop of ((Galeria Shopping mall in Saint Petersburg)) was a real success and the product was really appreciated by the shop managers. We then decided to propose a similar product with custom sizes to the window of the Samara shop.
Street Co’ provided the full turnkey solution by being involved in the following

Consultation on finding the best-suited hardware that fits both budget and end-customer requirements.
Engineering of the installation.
Logistics, transportation and planning.
On-Site installation.
Programming.

This project has a 3 years free warranty under Street Co’s warranty program. Diagram showing the cabling system for powering the circuit and the signal of the floor interactive screen. The screen runs off 10 electrical circuits that power 60 LED floor tiles in order to avoid a complete blackout if the power were to be cut. Each line holds 5 LED panels and maximum consumption is 16,6KW. This diagram is for reference to know how the power is being connected. All cables are labeled and directly connected to the control room.

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Materials & laboUr

Specification of the Transparent LED display for shop windows:

Windows dimensions: Length: 1920mm x Height: 3200mm
Pitch 8 model SCT
The transparent LED glass display was hang in front of the shop window
Sizing: 1920W X 3200
Custom: No
Sqm: 13sqm
Number of windows: 2
Size per windows in sqm: 6 sqm
Total of 12 sqm
Thickness of the module 80mm to 120mm
We used 2 circuits lines
2 Signal input One working as back up and one as a main signal
The control system use a NOvastar Mctrl VX4s
LED Model Goldenwire
Tile size (mm) 960×480
Resolution (WxH) 400 x 512 px
Driver MBI SMD – 5153
Refresh Rate 3840Hz
Scan Type 1/8
Brightness (nits) 3500
Led Brand Nationstar
Both indoor and outdoor use

The following steps took place:

Design construction plans of the product and installation system/solution. Our team of LED product design, designer and engineer will come up with stability calculation, 3D model and execution drawings and few safe and convenient options based on the ceiling structure your team have shared with us – That will be shared on commissioning. This step has already started.
Design of the fixation solution system It will take into account the weight of the LED and the capability of each beam structure of the ceiling
LED modules manufacturing. The modules will be specifically designed and manufactured for the circle ceiling.
Pre-assembly of LED modules at warehouse
Test in warehouse
Product and solution adjustment if needs to be
Production and manufacturing
Transport and delivery onsite
On-site installation
Video signal test
Content management & broadcasting test onsite
Training for maintenance
Training for display

We took 4.5 days to install the screen and the support structure with a crew of 4 staff.

Challenge a Transparent LED display

Main challenge was to ensure the screen was safely secured and well integrated to the shop window. The programming is simple and straight forward.

Impact a Transparent LED display in a shop

The screen advertises products and promotions outside the shop but inside the mall which enable to attract customers they might not have planned to come shop at Rive gauche. The LED screen display also adds an innovative digital to the cosmetic brand.

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