Architectural Ceiling LED strip for TD garden Boston

For the first time in 24 years, TD Garden has a front door with a fitting grand entrance directly from Causeway Street through The Hub. The atrium entry provides two new escalators, an elevator and stairs for guests to access TD Garden’s entrance on the newly-renovated Level 2 where we have installed our lighting solution systems.

The interior design is all thanks to the works of Brisbin Brook Beynon Architects, providing the concepts and designs for the renovation.

TD Garden’s management team and Standard Electric sub-contracted Street Co’ in order to provide turnkey lighting solutions for 1600sqft for the level 2 and North section of the TD Garden entrance.

The client has shared CAD drawings of the floor plan and the main objective was to use LED display the following:

• Decorative lighting
• Standard lighting

Therefore, our lighting solution was the only one that could do the job.

The brief was simple and straightforward:

‘What is the best product to create a pixelated display throughout the entire ceiling of the 2nd floor of the new entrance of the garden?’

They also wanted to set themselves apart from all the ‘Deja vu’ entrances in different sports arenas. The client wanted to give the visitors a special experience, with a captivating ‘wow-factor’ right at the entrance of the building.

After a few brainstorming meetings, Street co proposed a few options to decorate the space with flexible digital LED mesh screens.

A Murphy, a company contracted for the project, managed the AV of the complete installation in the TD Garden renovation. Working closely with Street Co’, they have been able to accomplish the technical and physical requirements of the project.

When working with the LED mesh, the impact of the density of the array was something that needed to be taken into consideration. This helped to save money, especially as LED screens were not 100% compulsory for the project.

Street Co’ provided various options that will be presented within a Price matrix tab where the client will have a clear indication of what they are buying:

• Resolution of the screen
• LED lamps brand
• Driver IC
• Scan rate and grayscale
• Density of pixel
• Pitch
• Range of the product: Eco / Standard / Premium
• Lifetime
• Type of connection between LED lamp brand and PCB board of the screen Golden / Wire / silver
• Total Price

Thanks to these options, it has helped customers to decide the right options for them.

One of the solutions provided and presented by Street Co’s design team was to have a wavy shape for the ceiling as supposed to have just a straight ceiling. Thanks to this innovative design, TD Garden’s management team went all in.

Street Co’ also provided a C62 mesh product solution. This was applied to the product’s structured fixture system that Street Co’s own engineers have designed. With the help and support of aluminium structures that perfectly fit the shape of the ceiling, the screens can be attached securely.

This LED mesh flexible display would then be fitted and adjusted perfectly with the unconventional and fresh design of the new entrance.

During the project, Street Co’ has:

• Consulted / brainstormed/ collaborated with Brisbin Brook Beynon Architects’ designers to find the best-suited hardware that fit both legal lighting requirement of the area, budget and end-customer requirements with several options as mentioned above
• Price matrix showing: pitch, resolution, pixel density, quantity, price and result
• Prototype stage to show customers an example of end result.
• Detail execution plan with AutoCAD and DWG drawings

• Engineering of the installation
• Logistic, transportation and planning
• On-site installation
• Programming

The video content has also been provided by Street Co’s studio.