Column LED display screen galeria mall Saint Petersburg

Street Co’s LED engineers and designers have been contacted by Claudine Leroch, official architect for the biggest retail shop projects of the brand Rive gauche for consultation for the new flagship store in Saint Petersburg. The client shared CADdrawings of the floor plan. The main objective was to hide the two big columns with cylinder LED display right at the entrance of the shop. They also wanted to set themselves apart from what already exists on the market and especially differentiate themselves from their main competitor which has a shop right next door to their shop. After a few brainstorming meetings, Street co has proposed dozens of options to dress and hide these columns with digital doughnut LED screens. This project was part of a renovation of most shops in Saint Petersburg from Rive gauche This particular one was located in the famous shopping mall: Galeria shopping mall Ligovsky Ave, 30А, St Petersburg, Russie, 191040. The architectural team of Rive Gauche were after suggestions of design options in the shop using our products and technologies, they were open to receive some advice and design proposals. They clearly wanted to be persuaded that our design was better than anything else they had been thinking of before. However, their vision was clear that by opening this shop they wanted to set the most advanced yet stylish and digital-oriented cosmetic shop. With a team of very customer-driven architects, we had to propose an LED display that would not only seduce art-oriented customers but also provide an ROI and sale purpose.

Client objective

• Create a great shopping experience
• Create a ‘Feel at home’ atmosphere’
• Increase the time customers are spending in the shop
• Increase the average spent by the customers (Maybe on particular products)
• Make a return on investment

This concrete column was a solid element for the structural building. The shopping mall management didn’t allow Rive Gauche to drill or fix anything against this post. So we have understood the limitations and challenges of the environment. We teamed up with our favourite architectural consultant Arthur Mamou Mani to propose visually attractive 3D options for LED display cylinders to surround the column. Options included Palm covering, rings etc. Arthur is used to our products so he has designed he knew exactly how to reduce or add design factors that would impact on the budget. To feature the main concrete column right at the entrance of the shop, we proposed to Rive gauche architects and Claudine Leroch the options of using flexible and curved LED screens.
We started with:

• Consultation / Brainstorming in collaboration with Mamou mani to find the best-suited hardware that fit both budget and end-customer requirements with several options as mentioned above
• Price matric showing: Pitch, Resolution, diameters options, quantity, Price and result
• Proposing 3D visualisation of the final result on the column
• Creating a full ring section prototype to ensure we have taken into account all potential challenges
• Detail execution plan with AutoCAD and DWG drawings
• Team up with metal fabricators of LED cylinders to enable a turnkey solution
• Engineering of the installation
• Logistics, transportation and planning
• On-Site installation
• Programming

This project has a 3 years free warranty under Street Co’s warranty program. Diagram showing the signal of the column cylinder LED screen with the resolution and the control system diagram. The screen is run on 12 electrical circuits to power the LED tiles in order to avoid a complete blackout if the power were to be cut. Each line holds 3 cylinder ring LED screens and the maximum consumption is 15,1KW. This diagram is for reference to know how the power is being connected. All cables are labelled and directly connected to the control room. The content has been delivered by Street Co studio and the artist was Valeria