Cowboy - Le Bon Marché

ceiling led transparent

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Client: Cowboy

Cowboy is a high-end electric bike brand that is spreading in Europe.

Cowboy reinvents the connected electric bike.

From the very first pedal stroke, it’s all about driving intuitively. The motor’s power senses your strength and adjusts the speed according to your needs. The carbon belt runs smoothly, just like the asphalt in front of you. An unsuspected freedom in a city that is more rebellious than expected.

ingredients such as fruits, vegetables but also herbs, flowers, essential oils and vegetable oils (excluding of course palm oil which is devastating for the environment).

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : OKQ / FootLocker
Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : Soixante Circuits
Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Saint-Malo, Paris
Status : COMPLETED
Client : Groupe Actual
Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Issy-les-Moulineaux
Status : COMPLETED
Client : Avanade
Team : Street Co’ Paris + Street Co’ Shenzhen

Context / environment : create a new space with a display ceiling led

A new Cowboy store is opening in the center of Paris in the sublime Le Bon Marché shopping center. The brand decided to develop an atypical place with subtle digital touches such as a round transparent LED screen!

For this, Cowboy called on the architects at Ciguë.

Who is Ciguë?

At the crossroads of architecture, design and installation, Ciguë reactivates archetypes to produce contemporary worlds.

Its projects are crossed by experimentation, the nudity of the devices and the radicality of collage.

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Bringing together a team of 20 people in Montreuil, the workshop is the theater of elaborations of places and materials. By de-hierarchizing the scales and by decompartmentalizing the know-how, Ciguë reconciles our way of living the world and of building it.

Solution to install a ceiling led transparent

Selected by Ciguë for the digital part, Street Communication will work on a custom solution to reproduce exactly the drawings received. The architects proposed a concept seen nowhere else: a transparent, round LED screen installed on the ceiling above the brand’s latest electric bicycle.

In addition, the video content of this screen broadcasts in real time the weather in the city of Paris (sunny, cloudy, etc).

Ciguë decided to borrow 1 sq meter of the screen we had in our Parisian showroom to do all the necessary tests and conclude that the chosen solution was the right one.

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Materials & laboUr

After studying the feasibility of the custom solution at length with the engineers at Street Communication, the team settled on a solution of a 3 meter diameter round screen using a P3.9×7.8 LED product.

The resolution of the screen is 768×384, which is enough to broadcast what is intended by the marketing team and with a transparency of 73%!

A ceiling support structure is also studied at length until the end of the project to achieve a perfect result and integration allowing the client to see only the part desired by the architects.

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Components of the project:

7sq2 Transparent P3.9×7.8 – O-Clear Series
Video processor VX4S
Nova Receiving cards
Structure: 40×20 profiles / Suspension with stainless steel tensioners and steel wires
Matte black finish

Challenge to install a ceiling led transparent

The biggest challenge for Street Communication will be the cutting of the cabinets, which are usually 1000mmx500mm.

Following the new design, the screen is composed of 9 pieces that will have to be assembled on site.

The client also wanted us to run a metal cable between 2 LED stripes to hang the latest bike model they are promoting. So we had to unhook an LED stripe to pass this cable through without damaging the LED screen.

Impact : to set up a ceiling led transparent

When the potential customers of the store will enter they will face the new model of the brand of bicycle and will find themselves at the same time immersed in the Parisian sky.

The video content is handled by the studio Bonjour LAB.‍

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