Custom made Flexible LED display for a column for Sochi casino & resort

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Client : sign4u decide to Custom made flexible led display

Sign4u is an expert in [digital] gaming signage from the netherlands. They have expertise in casinos, arcades and many other types of location which needs illuminating, both in décor and in [jackpot] multimedia systems. They love a challenge.

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : OKQ / FootLocker
Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : Soixante Circuits
Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Saint-Malo, Paris
Status : COMPLETED
Client : Groupe Actual
Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Issy-les-Moulineaux
Status : COMPLETED
Client : Avanade
Team : Street Co’ Paris + Street Co’ Shenzhen

Context / environment

Signs4U was chosen to design and produce the [digital] signage package for Sochi casino & resort! A partnership between Sign4u’s Martin Spies, Lucien Wijsman of The Slot Academy and Aleksey Belinskiy of Steelman Partners successfully undertook the huge but prestigious signage package at the new Sochi Casino in Russia! Street Co’s LED engineers and designers were contacted by sign4u, for consultation to provide flexible LED display post in the Sochi casino. The client shared CAD drawings of the floor plan. The main objective was to hide the two big columns with cylinder LED display. After a few brainstorming meetings, Street co’ proposed dozens of options to decorate and disguise columns with digital doughnut LED screens. This project was part of a global renovation for the opening of the new casino. The architectural team were after suggestions of design options for the shop using our products and technologies, they were open to receive some advice and design proposals. Street Co’ has been appointed as the technical partner to supply the Flexible indoor LED display video can turnkey solution while Sign4u was managing relationships with customers.

Solution : using a Custom made flexible led display

To feature the main concrete column right at the entrance of the shop, we proposed options using flexible and curved LED screens. This concrete column was part of the supporting structure of the building. The casino’s management didn’t allow drilling or fix anything to this post. So we understood the limitations and challenges of the environment. We have teamed up with our preferred architect consultant Arthur Mamou Mani to propose 3D visually attractive options of LED display cylinders throughout the column using grasshopper. Options included Palm covering, rings etc. Arthur is used to our products so he has designed he knew exactly how to reduce or add design-specifications that impact on the budget.

We started with:

Consultation / Brainstorming in collaboration with Mamou mani to find the best-suited hardware that fit both budget and end-customer requirements with several options as mentioned above
Price matric showing: Pitch, Resolution, diameters options, quantity, Price and result
Proposing 3D visualisation of the final result on the column
Creating a full ring section prototype to ensure we have taken into account all potential challenges
Detail execution plan with AutoCAD and DWG drawings
Team up with metal fabricator of LED cylinders to enable a turnkey solution
Engineering of the installation
Logistic, transportation and planning
On-site installation
Programming

This project has a 3 years free warranty under Street Co’s warranty program. Diagram showing the signal of the column cylinder LED screen with the resolution and the control system diagram. The screen is run by 6 electrical circuits that power the LED tiles in order to avoid a complete blackout if the power were to be cut. Each line holds 3 cylindrical ring LED screens and has a maximum consumption of 15,1KW. This diagram is for reference to know how the power is being connected. All cables are labelled and directly connected to the control room. The content has been delivered by the customer.

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Materials & laboUr

1st Column : 7.175 sqm
2nd Column : 7.175 sqm
Total dimensions: 14.35 sqm
Calculation with modules Width 25 cm
Resolution: first strip W4608px x H64px
Resolution: second strip W3072px x H64px
Flex Module Indoor LED Screen
Pixel Pitch:3.9mm
LED Config: SMD 2020 LED lamps from Nationstar
Brightness: 1000nits/m2
Refresh rate: ≥3000Hz(MBI5252)
Scan rate:1/13
We used 6 circuits lines
2 Signal input One working as back up and one as the main signal
The control system uses a Novastar Mctrl VX4s
LED Model Goldenwire
920k px

The following steps took place:

Design construction plans of the product and installation system/solution. Our team of LED product design, designer and engineer will come up with stability calculation, 3D model and execution drawings and few safe and convenient options based on the ceiling structure your team have shared with us – That will be shared on commissioning. This step has already started.
Design of the fixation solution system It will take into account the weight of the LED and the capability of each beam structure without drilling on the concrete columns
LED modules manufacturing. The modules will be specifically designed and manufactured for the ceiling.
Pre-assembly of LED modules at the warehouse
In-warehouse testing
Product and solution adjustment if necessary
Production and manufacturing
Transport and delivery onsite
On-site installation
Video signal test
Content management & broadcasting test onsite
Training for maintenance
Training for display

We took 6 days to install the screen and the support structure with a crew of 6 staff.

Challenge : install a Custom made flexible led display

Installation of the structure was a struggle because of the parametric shape and the limited space available to drill.

Impact : Custom made flexible led display

The shape of the screen conveys a brilliant artistic touch in the flagship store. The column LED display fits perfectly in the space and compliments the products – The video content displays a lot of colour and details which help contribute to the young and dynamic image. This screen is not used to advertise products but instead to embellish the branding.

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