Cylinder flexible LED display screen for Deniz mall Baku Azerbaijan

Pasha Group is one of the largest established companies in the Republic of Azerbaijan and is engaged in a wide range of business activities, primarily in property development and construction, tourism, insurance and banking. Pasha construction was in charge of the construction of the complete mall and has subcontracted Street Co to help in designing the 2 cylinders LED flexible display surrounding the curve fountain frame.
Street Co’ has been appointed as the technical partner to supply the complete 2 cylindrical LED display screen turnkey solutions while Aqua Fun Project install Multifunctional water complex includes:

• acrylic pool with underwater lighting with a diameter of 12m and a depth of 6m.
• platform stage rising from the bottom of the pool
• multifunctional structure of the perimeter and central fountains
• two-round water graphics curtains
• ramified multilevel stage light system
• autonomous centralised sound system

The client shared CADdrawings of the floor plan of the mall and the atrium where the LED rings will be located. The main objective was to equip the two-round water graphics curtains and hide its own structure with a beautiful cylinder LED display. They also wanted to have a unique signature design and make this shopping mall an iconic destination using those types of elements. The architectural team of Pasha construction, Aqua fun along with Chapman Taylor’s were after suggestions of design options using our products and technologies to create a circle that could be the closest to the diameter of the round water graphics curtains.
Client objective

• Create a great iconic destination with a visual experience
• Create a ‘Wow factor’
• Increase the time customers are spending in the shop
• Increase the average spent by the customers

Street Co’ has worked closely with Aqua fun to build a tailored made LED flexible cylinder screen that fits on the two-round water graphics curtains. The two-round water graphics curtains with high-resolution screens are the main attraction of the Show-complex of water graphics.
Both circles are fixed on steel cables.

• The first curtain is located at + 10m and has a radius of 8m.
• The second is fixed at + 27m and has a radius of 4.5m.

On the outside of both curtains, LED SCREENS of high resolution (P1.6 mm) are installed, allowing them to display static and video content. Dynamic images prepared in a special way and synchronized with the general script of the show on the screens, always successfully creating the necessary accents. Screens can also be used for advertising purposes, any announcements and background plots during Mall’s work. Both curtains stand on a steel truss system where Street Co’ is meant to design an attaching system we were not allowed to drill into the existing structure so we had to design an ingenious system to fix our LED display cabinet to the existing structure. So having understood the limitations and challenges of the environment. Our in-house design team proposed visually attractive 3D options of LED display cylinders throughout the water graphics curtains. Options included ⅓, ⅔ covering to lower the cost. Our design team is used to our products so we know exactly how to reduce or add design specifications that will impact on both budget and design using the leverage of LED components.
We have started with:

• Consultation / Brainstorming in collaboration with our in-house design team and Clement Gowlett (UK architects) to find the best-suited hardware that fit both budget and end-customer requirements with several options as mentioned above
• Price matric showing: Pitch, Resolution, diameters options, quantity, Price and result
• Proposing 3D visualisation of the final result on the column
• Creating a full ring section prototype to ensure we have taken into account all potential challenges
• Detail execution plan with AutoCAD and DWG drawings
• Team up with metal fabricator of LED cylinders to enable a turnkey solution
• Engineering of the installation
• Logistic, transportation and planning
• On-Site installation
• Programming

This project has a 3 years free warranty under Street Co’s warranty program. Diagram showing the signal of the column cylinder LED screen with the resolution and the control system diagram. The screen runs on 5 electrical circuits that power the LED cylinders in order to avoid a complete blackout if the power were to be cut. Each line holds 3 cylinder rings LED screen and maximum consumption is 25KW. This diagram is for reference to know how the power is being connected. All cables are labelled and directly connected to the control room.