ESCALATOR LED DISPLAY FLAGSHIP STORE RIVE GAUCHE

Street Co’s LED engineers and designers have been contacted by Claudine Leroch, official architect for the biggest retail shop projects of the brand Rive gauche for consultation for the new flagship store in Saint Petersburg.

The client shared some CAD drawings of the floor plan. The main objective
was to indicate to future shop’s customers that the first floor also proposes a lot of exciting products.
Rive Gauche has insisted on adding a futuristic and digital element to the escalator corridor to drive traffic upstairs.
This project was part of a global renovation of most shops in Saint Petersburg from Rive Gauche. This particular one was located in the famous shopping mall: Galeria shopping mall Ligovsky Ave, 30А, St Petersburg, Russie, 191040
This project was part of a global renovation of most shops in Saint Petersburg from Rive Gauche. This particular one was located in the famous shopping mall: Galeria shopping mall Ligovsky Ave, 30А, St Petersburg, Russie, 191040
The architectural team of Rive Gauche were after suggestions of design options in the shop using our products and technologies, they were open to receive some advice and design proposals. They clearly wanted proof that our designs were better than anything else they had been thinking of before. However, their vision was clear, by opening this shop they wanted to become the most advanced yet stylish and digital-oriented cosmetic shop out there.
With a team of very customer-driven architects, we to propose LED displays that would not only seduce art-oriented customers but also fill in an ROI and sales targets.
They also wanted to set themselves apart from pre-existing shops on the market and especially to differentiate themselves from their main competitor right next door.
Client objective:

• Create a great shopping experience
• Create a ‘Feel at home’ atmosphere’
• Increase the time customers are spending in the shop
• Increase the average spent by the customers (Maybe on particular products)
• Make a return on investment

After a few brainstorming meetings, Street co has proposed a dozen options to decorate the space with digital tunnel arch LED screens.

The escalator is a key part of the shop as it was the only way to reach the first floor. So all customers who will be going upstairs would have to pass through this escalator corridor.
The LED arch display screen would have to comply with every regulation to
leave enough space for people to travel through the escalator. It was also important to not have the feeling of passing through a space that is too enclosed or cluttered.
We understood the limitations and challenges of the environment and our team worked out several options that took that into account.
We teamed up with our prefered architect consultant Arthur Mamou Mani to propose 3D visually attractive options of LED display tunnel arch throughout the escalator corridor.
Options included Palm covering, rings etc.
Arthur is used to our products so he has designed he knew exactly how to reduce or add product specifications that impact on the budget.
To feature the main concrete column right at the entrance of the shop, we proposed to Rive Gauche architects and Claudine Leroch the option of using flexible and curved LED screens.
We have started with:

• Consultation / Brainstorming in collaboration with Mamou mani to find the best-suited hardware that fit both budget and end-customer requirements with several options as mentioned above
• Price matric showing: Pitch, Resolution, diameters options, quantity, Price and result
• Proposing 3D visualisation of the final result on the staircase
• Creating a full ring section prototype to ensure we have taken into account all potential challenges
• Detail execution plan with AutoCAD and DWG drawings
• Team up with metal fabricator of LED cylinders to enable a turnkey solution
• Engineering of the installation
• Logistic, transportation and planning
• On-Site installation
• Programming

This project has a 3 years free warranty under Street Co’s warranty program.
Diagram showing the signal of the column cylinder LED screen with the resolution and the control system diagram.
The screen is run on 12 electrical circuits to power the LED floor tiles in order to avoid a complete blackout if the power were to be cut. Each line hold 4 section LED screens and maximum consumption is 15,1KW. This diagram is for reference to know how the power is being connected. All cables are labelled and directly connected to the control room.