Finsbury Tower - Interactive LED Floor

finsbury led floor interactive

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finsbury tower using a led floor interactive

SMC contacted us to help develop an amazing interactive digital touch for their Finsbury Tower renovation project in London, contracted by MACE.

SMC is a team of experts who specialize in integrating a wide range of technologies, including audio, television, lighting, telephone, data networks, security, and bespoke solutions, into fully integrated and easy-to-use systems. They work closely with architects, design consultants, property developers, and individual clients to deliver comprehensive solutions that make clients’ lives easier while ensuring their properties are equipped for the future.

MORE INFORMATION ABOUT OUTDOOR LED

led floor interactive in finsbury tower

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : OKQ / FootLocker
Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : Soixante Circuits
Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Saint-Malo, Paris
Status : COMPLETED
Client : Groupe Actual
Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Issy-les-Moulineaux
Status : COMPLETED
Client : Avanade
Team : Street Co’ Paris + Street Co’ Shenzhen

Context / environment

In 2020, SMC sought to add a digital touch and create a “wow factor” for their Finsbury Tower building renovation project. Located in the heart of London, Finsbury Tower is a large shopping mall, and SMC wanted to make a striking first impression on visitors as they entered the building.

With a strong reputation in the UK and Europe for interactive digital screens, SMC chose to partner with us for the design and supply of the interactive LED floor screen at the building’s entrance. This installation aimed to deliver a truly memorable and immersive experience, ensuring that visitors would be wowed from the moment they stepped into the building.

The brief was simple and straightforward:

‘What is the best product to create a High-definition flexible LED display at the entrance?’

They also wanted to set themselves apart from all the ‘Deja vu’ luxury concept store.

Solution : install led floor interactive

After several months of working on the dimensions and the ideal solution, we finally settled on a 4.5×4.5m (20.25m²) Interactive LED Floor P3.9.

The P3.9 pixel pitch is one of the smallest on the market for interactive LED floors, providing exceptional resolution of 1153×1153, ensuring a crisp and engaging display. SMC took the initiative to prepare the site, creating a flush installation for the interactive floor using our new thin adjustable feet. This integration technique created an incredible effect that enhanced the overall aesthetics of the installation.

Later, the client requested custom interactive content, incorporating their logo on the screen. Visitors now interact with the logo as if it were a football, with stepping on the edges causing it to move forward.

The LED floor content will be customized for various events such as sales, anniversaries, special holidays, and Christmas, offering an immersive experience tailored to the occasion.

Project Lead Time:

– 4 months from concept to installation.

A floor connection diagram was also provided to outline the power and signal connections required for the setup, ensuring everything was fully integrated and functional.

led floor interactive in finsbury tower

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Materials & laboUr of led floor interactive

81 units of P3.9 LED Floor panels (20.25m2)
117 Thin adjustable feets
5 main power cables
SMD 3IN1 Nationstar, Copper wire LED
Brightness: 2000nits
Module size: 250x250mm
Meanwell Power supply
High-end Aluminium cabinet
Screen size: 4.5×4.5m (20.25m2)
Screen resolution: 1153×1153
Refresh rate 1920hz

The following steps took place:

Design construction plans of the product and installation system/solution. Our team of LED product designers and engineers came up with stability calculations, 3D model, execution drawings and few safe and convenient options based on the ceiling structure.
Design of the fixture solution system that takes into account the weight of the LED and the capability of the furniture
LED modules manufacturing. The modules will be specifically designed and manufactured for the furniture.
Pre-assembly of LED modules at the warehouse
Test in warehouse
Product and solution adjustment if necessary
Production and manufacturing
Transport and delivery onsite
On-site installation

It took 3 days to install the prototype screen with a crew of 3 staff.

Challenge to install interactive led floor

The biggest challenge for this project was fitting the interactive LED floor within the overall renovation project’s budget.

Initially, the plan included three interactive LED floors and an LED ceiling for the shopping mall. However, after reviewing the costs of the LED products, the client reconsidered the scope of the project and decided to move forward with just one large interactive LED floor. We made adjustments by changing a few electronic components, while ensuring the product remained fully CE certified.

Managing this project proved difficult due to the ongoing COVID-19 pandemic and the construction material shortages, particularly the rise in metal prices. These factors caused a 1.5-month delay in the timeline. To ensure the product arrived on time for installation, we had to arrange air-freight transportation, which unfortunately increased the overall project budget.

Despite these challenges, we successfully delivered the interactive LED floor and integrated it into the renovation on schedule, ensuring the project met the client’s expectations.

Impact to install led floor interactive

Interactive screens have a remarkable impact on visitors and customers, consistently amazing and attracting them to the location. As they engage with the screens, they are drawn in by the interactive content and games available through our software.

Since the installation at Finsbury Tower, the building has seen a significant increase in customer engagement, thanks to the digital wow factor added at the entrance. This immersive experience has proven to be a great way to retain attention and make a lasting impression.

We are confident that customers who have experienced the interactive LED floor have shared the experience with at least two friends, who will no doubt visit the location themselves to experience it firsthand. This word-of-mouth exposure helps to further enhance the building’s visibility and reputation as a modern, innovative space.

MORE LED FLOOR INSPIRATION

DISCIPLINE

Engineering CAD / 3D / Solid works
Installation
Prototyping
Interior Design
Technology System Design
Revenue & Sales Strategy
User Experience

KEY DETAILS

Date: 2021
Location: London, england
Status: COMPLETED
Client: Finsbury tower, SMC
Team: Street Co’ Paris + Street Co’ Shenzhen

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Finsbury Tower - Interactive LED Floor

finsbury led floor interactive

finsbury tower using a led floor interactive

led floor interactive in finsbury tower

Transparent LED display screen boutique Ekaterinburg Russia

Transparent LED display screen Galeria mall Saint Petersburg

Transparent LED display screen "Passage" boutique, Saint Petersburg Russia

Transparent LED display screen Pyatigorsk Russia

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

Disciplines

KEY DETAILS

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

Disciplines

KEY DETAILS

Groupe Actual - Route du Rhum

Client : Groupe Actual

Disciplines

KEY DETAILS

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Disciplines

KEY DETAILS

Context / environment

Solution : install led floor interactive

led floor interactive in finsbury tower

Materials & laboUr of led floor interactive

Challenge to install interactive led floor

Impact to install led floor interactive

DISCIPLINE

KEY DETAILS

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