Flexible LED display PROTOTYPE for concept store Cartier

For the opening of new shops in Paris, Doha, Hong Kong Cartier was working on prototyping furniture that would integrate LED screen displays there. Byzance world and Et Si Communication were the 2 digital and creative agencies involved in this integration project. They contacted Street Co’ to help design the LED flexible display that would fit right behind the furniture of the new concept store of Cartier. The client shared CAD drawings of the floor plan and the main objective was to use LED displays to embellish and present the product while creating a ‘Feel at home’ type of atmosphere by displaying content that would fit perfectly the rest of the shop’s design. The client would advertise products and news about the brand in a very soft and non-aggressive style.
The brief was simple and straightforward:
‘What is the best product to create a High-definition flexible LED display behind the furniture?’
They also wanted to set themselves apart from all the ‘Deja vu’ concept luxury concept store.
‍Et Si communication was the company contracted to project manage the digital installation of the complete store. Street co worked closely with them to accomplish the project.
The brief was simple and straightforward:
‘What is the best product to create a High-definition flexible LED display at the entrance?’
They also wanted to set themselves apart from all the ‘Deja vu’ luxury concept store.

Street Co’ has provided the full turn key solution by being involved in both

• Consultation on finding the best-suited hardware that fit both budget and end-customer requirements
• Engineering of the installation
• Logistic, transportation and planning
• On-site installation
• Programming

We have taken the bigger curved angle of the furniture and built a prototype to test the feasibility of the product for the customer. The full shop would be 8.5 sqm and the prototyping would be 2.15sqm.