Glowstep - Interactive LED floor

Client : GlowSTEP

At the beginning of 2024, StreetCo’ was contracted by Glowstep to design and install two state-of-the-art interactive LED floor rooms for escape games within a brand-new arcade center in Prague.

Glowstep, established in 2024, is dedicated to launching this innovative arcade center in the heart of the Czech Republic’s capital. Combining sports, precision, and reactivity, Glowstep aims to offer a variety of engaging activities for friends and families by 2025.

MORE INFORMATION ABOUT OUTDOOR LED

Transparent LED display screen boutique Ekaterinburg Russia

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : OKQ / FootLocker
  • Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : Soixante Circuits
  • Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.

Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.

Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Saint-Malo, Paris
  • Status : COMPLETED
  • Client : Groupe Actual
  • Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Issy-les-Moulineaux
  • Status : COMPLETED
  • Client : Avanade
  • Team : Street Co’ Paris + Street Co’ Shenzhen

Context / environment : Interactive LED Floor for GlowStep

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Glowstep’s CEO approached us to design and equip two new rooms with interactive LED floors, envisioning a fresh activity trend that blends lighting effects and speed.

The client provided detailed drawings of the desired setup for each room, including interactive LED floors, LCD monitors for gameplay feedback, and speakers to enhance visitor immersion.

The chosen product, our Interactive LED Floor tiles (color tiles), responds instantly when touched. Added to our catalog in 2023, this affordable product stands out among other interactive video floors on the market, though it requires an adequately prepared space for installation.

Solution to install a Room with interactive LED Floor

Solution:

We proposed outfitting two rooms of different sizes with full interactive LED floor coverage and custom-designed games tailored to each space.

Room specifications:

  1. Room 1: 3.9 x 3.9 meters (3900 x 3900 mm; 13 x 13 tiles)
  2. Room 2: 6.3 x 3.6 meters (6300 x 3600 mm; 21 x 12 tiles)
    Total tiles: 421 (169 + 252)

Each room features:

  • A computer with game software
  • Power supplies
  • Wall-mounted LCD monitors
  • Ceiling-mounted speakers

To begin the game, players press a “Buzzer” button. Each room offers a custom game with 10 levels and three difficulty settings, designed to last approximately 45 minutes. Players must step on the correct colored tiles at the right moment while avoiding red tiles, requiring precision and speed.

This innovative interactive LED floor setup is a cutting-edge entertainment trend, particularly for escape games, exhibitions, shows, weddings, and other events. It is an affordable, easy-to-install, and highly interactive system—a must-have for entertainment companies.

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Materials & laboUr

After studying the feasibility of the custom solution at length with the engineers at Street Communication, the team settled on a solution for our Color Tiles

Materials and product specifications for LED Floor:

    • 421 Interactive Color Tiles (300 x 300 mm each)
    • 25 main power cables
    • 15 main signal cables
    • 27 power supplies
    • 2 controllers
    • 2 receivers
    • Aluminum cabinets
    The control system includes software and an intelligent sensing system, enabling human-computer interaction via Unity/DMX integration.
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Challenge

  1. Determining Room/Game Sizes:
    The client faced initial challenges in deciding the dimensions for the two rooms and corresponding game designs. When integrating interactive LED floors, it’s crucial to first consider the type of gameplay to ensure an immersive experience.

We presented a standard game included with the order, which met the client’s expectations for launching the business. However, future plans include more advanced features, such as incorporating tiles on walls to increase game difficulty.

  1. Electrical Setup and Accessory Integration:
    The installation required managing a large quantity of cables, power supplies, and video processors to maintain a clean and immersive experience. Properly concealing these components was essential to achieving the desired level of immersion.
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Impact : Interactive LED Floor

This project brings a new form of entertainment to Prague, offering unique activities for both adults and kids. Interactive LED floor games are still rare in Europe, making this installation a key attraction.

The innovative setup is expected to quickly draw attention from clients eager to experience this trend, which has gained popularity on social media. As the first to introduce such a service in a major city, Glowstep has significant potential to generate revenue and establish itself as a leader in cutting-edge arcade entertainment.

MORE LED FLOOR INSPIRATION

DISCIPLINE

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2024
  • Location : Prague, Czech Republic
  • Status : COMPLETED
  • Client : GLOWSTEP
  • Team : Street Co’ FR