Karl Lagerfeld - Galeries Lafayette

StreetCo, being the only French LED supplier with stock of uncommon LED products like flexible LED screens, was selected by StudioXag to handle the LED screens for Karl Lagerfeld’s pop-up events in Paris at both Galeries Lafayette and Saint-Germain.

Based primarily in London, StudioXag was looking for a reliable local partner to manage the digital aspect of their project in France, particularly for a brand as prestigious as Karl Lagerfeld.

Karl Lagerfeld, a high-end luxury brand, successfully positioned itself in the heart of Paris’s most iconic shopping destination, Galeries Lafayette, located on the renowned Champs-Élysées. The 1-month pop-up event was designed to showcase the brand’s innovation, style, and presence in one of the world’s most luxurious retail

The idea for this project was to create an impressive and massive LED column in the center of Galeries Lafayette, immersing bystanders into Karl Lagerfeld’s world.

After carefully evaluating the feasibility and budget of the various ideas proposed by StudioXag for Karl Lagerfeld, we ultimately decided on two key installations:

– One massive central LED column for Galeries Lafayette

– One standard indoor LED screen for the Saint-Germain Lagerfeld shop

For the LED column, we selected NIC P2.6 Flexible LED Panels from our stock. We designed a custom wooden structure to support the LED screen and all its accessories, ensuring a secure and visually striking setup.

For the Saint-Germain shop, we used our P2.6 UPADIII rental cabinets, a reliable and professional solution that we also utilize for Virtual Production setups.

Project Lead Time:

– 2 months for design and production

This timeline allowed for the successful execution of both installations, creating an immersive and impactful experience for Karl Lagerfeld’s customers during the pop-up event.