LED flexible display screen Column for No How hotel

For the opening of this new hotel in London, Project Orange contacted Street Co’ to help design the LED column display that was designed to be right in the lobby and main entrance of the reception area. The client shared CAD drawings of the floor plan and the main objective was to use LED display to hide the column structure and create a ‘Feel at home’ type of atmosphere by using the digital LED column screens to display content that would fit perfectly with the rest of the lobby area.
This LED column display would fit perfectly with the unconventional and fresh design of the new nHow hotel London.
They won’t advertise anything on the column and will use this medium as a pure design element to embellish the hotel.
The brief was simple and straightforward:
‘What is the best product to create a pixelated type of column LED display?’
They also wanted to set themselves apart from all the ‘Deja vu’ Lobby hotels. After a few brainstorming meetings, Street Co’ proposed a few options to decorate the column space with digital flexible LED screens.
ProAV was the company contracted to project manage the AV of the complete hotel installation. Street Co’ worked closely with them to accomplish the project.

When working with LED mesh the density of the array can impact a lot of the product and help save $ especially when the LED screen is not 100% compulsory for the project. Street Co’ has provided options that will be presented within a Price matrix tab where the client will have a clear vision of what they are buying through:

• Resolution of the screen
• LED lamps brand
• Driver IC
• Scan rate and grayscale
• Density of pixel
• Pitch
• Range of the product: Eco / Standard / Premium
• Lifetime
• Type of connection between LED lamp brand and PCB board of the screen Golden / Wire / silver
• AND PRICE

That has helped customers to have a better vision of what they will be buying. As we were not allowed to drill into the concrete column we designed and engineered a structure that will fix the screen to the column without having to actually drill into it.

We have started with:

• Consultation / Brainstorming in collaboration with Project orange to find the best-suited hardware that fit both budget and end-customer requirements with several options as mentioned above
• Price matric showing: Pitch, Resolution, diameters options, quantity, Price and result
• Prototype stage to show customers an example of the end result.
• Detail execution plan with AutoCAD and DWG drawings
• Engineering of the installation
• Logistic, transportation and planning
• On-Site installation
• Programming

The video content has been provided by Jealous Gallery.