LED floor interactive for the new ‘Boost experience’ by Adidas

Jump in front of a camera to capture your frame by frame performance. For the launch of the Ultraboost 2019, Adidas partnered with the Paris marathon to present its running shoe during the inscription event at La Villette. For this event, the brand conceived a place where the 40 000 expected participants were able to test the performance of the new running shoes. In this context, we presented a custom made video call where the public was given the possibility of trying the new shoe which had the main design focus of energy-return. This event was focused on Adidas Boost High-performance running shoes that were designed with performance in mind and comfort to boost (literally). Boosting features among which included:
Highest energy return from its midsole
Remaining dry in wet conditions
Sustained performance in any terrain
Unsurpassed cushioning innovation
In essence, it was a product that was deserving of such a high-end event.
Bonjour Lab, contacted Street Co’ to help them design the interactive LED floor display installation for the event.

The LED displays that were used and supplied by Street Communication were 8 tiles of 5.2 LED display pixel pitch. These LED ‘floor screens’ or simply LED floors are equipped with sensors that can detect footsteps and respond in real-time with special effects that trace the trajectory of the traveller. Bonjour Lab came up with the visual content which was delivered through the interactive LEDfloor display platforms, which were supplied by Street Communication. The event enabled participants to perform actions that were recorded in high resolution and played back to the participants to review their ‘actions’ in high definition ‘slow motion’. Street Co’ has provided the full turnkey solution by being involved in both. Consultation on finding the best-suited hardware that fit both the budget and client requirements

• Engineering of the installation
• Logistic, transportation and planning
• On-site installation
• Programming

This project has a 3 years free warranty under Street Co’s warranty program.