LED Wall Studio & Virtual Production House in Aubervilliers

Opening an studio virtual production house

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Client : virtual production studio

Virtual Production House (VPH), a subsidiary of Street Communication, was created as part of Street Co’s strategy to diversify by developing its own virtual production studios powered by giant LED screens, offering the possibility to produce short or long feature films, music videos, photo shoots, and commercials all in one place; unlike traditional green screens, VPH’s XR technology immerses actors, artists, and producers directly into realistic environments—whether cliffs in the south of France, disused factories, road scenes, or supermarkets—making performances more natural while reducing both time and cost in post-production; this versatility allows directors to switch between multiple locations seamlessly within the same studio, as seen in projects such as the Undiz advertising campaign, and reflects VPH’s simple but powerful concept: a creative space where all virtual production actors are welcome.

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : OKQ / FootLocker
Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : Soixante Circuits
Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Saint-Malo, Paris
Status : COMPLETED
Client : Groupe Actual
Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Issy-les-Moulineaux
Status : COMPLETED
Client : Avanade
Team : Street Co’ Paris + Street Co’ Shenzhen

Context / environment

For the opening of our Virtual Production House (VPH) studio, we installed a 110 m² LED wall in the Studio du Kremlin at Ivry-sur-Seine, completed in just one week by our technical team, with an additional 18 m² R&D screen integrated into a larger coworking space for audiovisual professionals, creating an open environment for directors, producers, cinematographers, and all visual content creators to bring their imagination to life; since then, VPH has hosted major productions including the Undiz advertising campaign and Les Gars Sûrs directed by Louis Leterrier (known for The Transporter, The Incredible Hulk, and Now You See Me), where XR technology allowed the recording of immersive action sequences—chases, supermarket scenes, or even cliffs in the south of France—making performances more authentic while drastically reducing post-production time and costs, as the same studio could transform into multiple locations, enabling actors to live the action in real time and directors to shoot several radically different scenes without ever leaving the space.

Solution FOR A VIRTUAL PRODUCTION STUDIO

Street Co’ delivered a complete 180 m² turn-key solution by handling every stage of the project, from consulting on the most suitable hardware to meet both budget and customer requirements, through engineering, logistics, transportation, and planning, to on-site installation and programming, ensuring a fully integrated and efficient setup.

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Materials & laboUr used by studio virtual production

The project featured a Pitch LED Screen Standard UPAD 3 with a 2.6mm pixel pitch,
Spanning 34m wide and 4.5m high with an 80° curvature rounded every 50cm,
Delivering broadcasts in HDR 10-bit;
The setup included multiple configurations across wall and ceiling installations,
Such as walls ranging from 18m x 4.5m up to 40m x 10m,
And ceilings up to 10.5m x 7.5m with resolutions reaching 1920 x 1980p and walls at 9216 x 1728 pixels,
All powered by 8 Novapro UHD Junior processors (4 dedicated to ceilings, 4 to walls),
Supported by 2 electrical cabinets (125 pairs) and 4 NVIDIA A6000 GPU servers,
With hoisting systems rated at 2.9k per unit,
Ensuring high-performance visual quality and operational flexibility.

Challenge for virtual production house

Our main challenge was to structurally integrate the suspension systems with those of the venue and virtual production studios, while the greater complexity lay in managing the operators and servers responsible for delivering and controlling the content display.

Impact of virtual production

This project had a very important technological impact as it was among the first Netflix movies filmed using giant LED screen technology, allowing actors to be immersed in a 3D photorealistic environment and directly interact with the virtual set; since then, the studio has hosted numerous productions, including advertising campaigns for Flunch, music videos with TF1 Productions, and films and TV projects such as three episodes of the TF1 series Balthazar and two TV films, showcasing the wide creative possibilities enabled by LED-based virtual production.

MORE LED FLOOR INSPIRATION

DISCIPLINE

Engineering: CAD / 3D / SolidWorks

Installation

Prototyping

Interior Design

Technology System Design

Revenue & Sales Strategy

User Experience

KEY DETAILS

Date: 2021

Location: Paris, France

Status: Completed

Clients: Kremlin, Studio Rambuteau, Netflix

Team: Street Co’ Paris + Street Co’ Shenzhen + Virtual Production House

INSTALLATION OF DIFFERENT VIRTUAL PRODUCTION STUDIO SIZES

We can create and adapt to any size studio. From small studios to large ones, we provide screens that perfectly fit your environment and space. Instantly immerse actors in the scene with real-time light reflection and a custom-made environment.