MACC - Mexican American Cultural Center

Outoor LED Screen

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Client : Sundt Design

Street Communication was proud to collaborate with Sundt Construction on the installation of an outdoor LED display for the MACC (Mexican American Cultural Center), located in the heart of El Paso, Texas.

Sundt Construction is a well-established name in the United States. Founded in 1890, it is one of the largest and most diverse employee-owned general contractors in the country. With a strong presence across the nation, Sundt has particularly made its mark in Texas through its expertise and high-quality projects.

The MACC project was fully managed by Sundt, which subcontracted some of El Paso’s finest professionals for its execution. This cultural center is designed as a landmark space, open to all, celebrating the rich Mexican American heritage. It includes a library, a recreational center, and an art gallery dedicated to Mexican American art, creating a dynamic hub for education, arts, and community engagement.

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : OKQ / FootLocker
Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : Soixante Circuits
Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Saint-Malo, Paris
Status : COMPLETED
Client : Groupe Actual
Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Issy-les-Moulineaux
Status : COMPLETED
Client : Avanade
Team : Street Co’ Paris + Street Co’ Shenzhen

Context / environment : LED display for the City of El Paso

For the MACC project, Street Communication was contacted by Sundt Construction to design and install an outdoor LED display for the City of El Paso.

The LED display is mounted on the side of the MACC building and serves as a platform for screening movies and films. The viewing area features a multi-leveled surface covered with astro turf and seating, creating a comfortable and inviting space for visitors who want to enjoy outdoor screenings. This installation enhances the cultural center’s role as a community gathering place, offering an immersive entertainment experience in the heart of El Paso.

Solution to install a indoor LED Screen

The client chose a Standard Outdoor Usurface III P8 LED Display for the project. The screen was installed on the facade of the MACC building, with the objective of delivering a full-turnkey solution for the exterior display.

Street Communication collaborated closely with Sundt Construction and their team to develop a fully functional LED display. To ensure seamless integration, we subcontracted PNP Fabrication to assist with the steel structure required for the installation.

The project began with:

– Consultation: Coordinating with architects, electrical engineers, building managers, the construction team, and the owners of Santa Fe Square to recommend the best pricing and LED solutions aligned with their vision.
– Price Matrix: Providing a clear, detailed, and budget-conscious pricing structure with a broad selection of LED products.
– 3D Visualizations & CAD Engineering: Creating 3D renderings to visualize the installation, along with engineered CAD files for the structural and electrical teams.
– Execution Planning: Developing a detailed execution strategy for the three display areas.
– Full Turnkey Solution: Managing every aspect of the project, from design to installation.
– Project Management: Overseeing timelines, logistics, and coordination with all stakeholders.
– On-Site Installation: Providing an experienced installation team for the setup.
Programming: Ensuring the LED display is fully operational, with optimized settings for smooth performance.

This comprehensive approach ensured a high-quality, durable, and visually striking outdoor LED display for the City of El Paso, enhancing the MACC as a vibrant cultural and entertainment space.

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Materials & laboUr

After studying the feasibility of the custom solution at length with the engineers at Street Communication, the team settled on a solution of LED Screen Outdoor.

Components of the project:

Standard Outdoor- Surface III P8
51 sqm of Usurface III P8
51 of Galvanized steel LED Structure
Novastar TB8
LED Cabinet and Modules P8mm
Receiving Cards
Power Supplies
Signal Connection Cables
1 Street Co Team

Challenge to install last minute

Street Communication receives similar inquiries every week, making this last-minute project a seamless task for our team. With technicians available 24/7, we are always prepared to handle installations efficiently, regardless of tight deadlines.

The only real challenge for the client was adapting their pre-prepared video content to perfectly match the LED screen’s resolution and size. Since the screen did not follow a standard 16:9 ratio, adjustments were required to ensure the content displayed correctly without distortion. Our team assisted in optimizing the visuals, guaranteeing a flawless and professional display that maximized the impact of the installation.

Impact : Install a big screen

Sundt Construction continues to stand as one of the largest multi-employee-owned contractors in the United States. With thousands of successful projects to their name, it was a pleasure to collaborate closely with their team on this installation. Their professionalism and expertise were evident throughout the project, ensuring a seamless execution.

Thanks to this partnership, the MACC now features a 50 sqm LED screen, providing a high-quality visual experience for visitors to enjoy for years to come.

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