Release party - New Balance XC-72 - Footlocker

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Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.

Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : OKQ / FootLocker
  • Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : Soixante Circuits
  • Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Saint-Malo, Paris
  • Status : COMPLETED
  • Client : Groupe Actual
  • Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Issy-les-Moulineaux
  • Status : COMPLETED
  • Client : Avanade
  • Team : Street Co’ Paris + Street Co’ Shenzhen

Context / environment : Release Party New Balance XC-72

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StreetCo was contacted by OKQ for a last-minute project in the heart of Paris at one of the Footlocker stores.

The event was centered around the launch of the New Balance XC-72 shoes, featuring a catwalk presentation, live music from DJs and singers, and refreshments for the attendees.

Taking place in the evening, from 8pm to 11pm, the event attracted over 100 fashion influencers, all confirmed to be present to share the excitement and communicate the new brand release to their audiences.

StreetCo ensured the technical setup and execution went smoothly, providing a seamless experience for both the influencers and attendees.

Solution to install a indoor LED Screen

The client decided on a 1.5-meter wide by 2-meter high screen (totaling 3m²) for the event.

We used our high-end UPADIII P2.6 indoor screens, the same screens we use for our XR projects, ensuring top-notch visual quality.

The screen was floor-standing with a simple steel back support, providing stability while maintaining a clean, sleek look

The screen’s resolution was 576×769, which allowed the client to display photos, videos, and other types of advertisements throughout the event.

Positioned near the refreshments area, the screen was placed in a strategic location, ensuring that no one missed the videos and maximizing visibility during the event.

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Materials & laboUr

After studying the feasibility of the custom solution at length with the engineers at Street Communication, the team settled on a solution of LED Totem.

The resolution of the screens are 576×769 for the totem. Which is enough to broadcast what is intended by the marketing team and with a brightness of 900 nits !

A ceiling support structure is also studied at length until the end of the project to achieve a perfect result and integration allowing the client to see only the part desired by the architects.

Components of the project:

  • P2.6 UPADIII rental
  • Brightness: 900 nits
  • Steel back support
  • LED Totems: 1.5m W x 2m H
  • Quantity: 3m2
  • Screen resolution: 576×769
  • Refresh rate 3840hz
  • Video processor: TB3
  • Software: Viplex / NovaLCT
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Challenge to install last minute

Street Communication receives similar inquiries every week, making this last-minute project a smooth and straightforward task for us. With technicians available 24/7, we are always ready to handle installations efficiently, no matter the timeline.

The only challenge for the client was adapting their pre-prepared video content to ensure it fit perfectly on our LED screen. Given that the screen did not follow the standard 16:9 ratio, the content had to be resized and adjusted to match the screen’s resolution and dimensions without causing any distortion, which our team helped optimize to ensure a flawless display.

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Impact : Install a big screen

This LED installation allowed the client to communicate more effectively about the newly released shoes by displaying images, videos, and showcasing different contexts in which the shoes could be worn. The bright and immersive nature of the LED screens created a “wow” effect, adding an extra layer of excitement and engagement to the event, ensuring the product’s appeal was highlighted in a dynamic and visually captivating way.

MORE LED FLOOR INSPIRATION

DISCIPLINE

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : OKQ / FootLocker
  • Team : Street Co’ + OKQ

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