Shiseido - Indoor Double sided Transparent

Indoor Double sided Transparent

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Client : Tour Montparnasse

At the end of 2022, StreetCo’ was contracted by Shiseido to develop a custom double-sided transparent slim LED screen for a unique retail display.

This project was executed in collaboration with Studio KPM International, which designed and produced the wooden desk that seamlessly integrates the LED screen while serving as a showcase for Shiseido’s premium products.

Founded in 1872 in Ginza, Tokyo, Shiseido began as Japan’s first Western-style pharmacy and has since evolved into a global beauty leader, operating in approximately 120 countries and regions. With a history defined by innovation and industry firsts, Shiseido has consistently set new beauty standards, shaping the industry worldwide. 150 years later, their commitment to cutting-edge technology and design remains stronger than ever.

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : OKQ / FootLocker
  • Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : Soixante Circuits
  • Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Saint-Malo, Paris
  • Status : COMPLETED
  • Client : Groupe Actual
  • Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Issy-les-Moulineaux
  • Status : COMPLETED
  • Client : Avanade
  • Team : Street Co’ Paris + Street Co’ Shenzhen

Context / environment : LED Wall for the Montparnasse tower

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As a globally recognized brand, Shiseido is prominently featured in duty-free shops across major airports worldwide. For this project, they sought to introduce a unique and innovative display at their store in Paris Charles de Gaulle Airport (CDG), where they had the space to experiment with cutting-edge retail concepts.

About Charles de Gaulle Airport

Also known as Roissy Airport, Paris CDG is the largest international airport in France and serves as the main hub for Air France. In 2022, the airport handled 57,474,033 passengers and 34,657 aircraft movements, ranking as:

– The world’s ninth-busiest airport
– Europe’s third-busiest airport (after Istanbul and Heathrow)
– The busiest airport within the European Union

Shiseido’s Vision: A Custom Transparent LED Screen

With their continued commitment to innovation, Shiseido approached Street Communication to develop a custom, double-sided transparent adhesive LED screen for their CDG store. They required a solution that was compact yet highly impactful, providing an elegant and modern visual display.


To ensure the perfect fit, Shiseido’s project managers visited our Paris office to test and compare various LED screen options firsthand. This allowed them to quickly finalize key specifications, including:

– Resolution
– Thickness
– Transparency level


As a leader in custom and unconventional LED displays, Street Communication efficiently designed and delivered a tailor-made solution, seamlessly meeting Shiseido’s expectations and setting a new standard for luxury airport retail displays.

Solution to install a Indoor Double sided Transparent

The concept for this project was to create a high-end retail display that seamlessly integrated a digital screen within a luxuriously designed desk, allowing Shiseido to showcase brand videos while elegantly displaying their products.

Final Solution
The chosen LED display was a 1400mm (H) x 760mm (L) double-sided Transparent Adhesive LED panel (P6.5).

– 50% transparency: Ensuring visibility while maintaining a light, open aesthetic
– Unobstructed views: The design allows customers to see other brands’ products behind the display from any angle

Technology & Functionality
To operate the custom screen, we selected the TB3 video processor, a Wi-Fi/4G-enabled remote control system that allows for easy content updates via smartphone or computer. This user-friendly solution enables Shiseido to remotely manage video content and screen settings with minimal effort.

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Materials & laboUr

After studying the feasibility of the custom solution at length with the engineers at Street Communication, the team settled on a solution of Indoor LED Wall

Materials and product specifications for LED screen:

  • 3 double sided modules
  • Light sensor
  • Brightness 5500 nits
  • Refresh rate 1920hz
  • 1 main power cable
  • 1 main signal cable
  • 2 power supplies
  • 2 receiving cards
  • Aluminium cabinet
  • KPM-International wooden structure
  • Screen size: 1.4mx0.76m (1,064m2 total)
  • Screen resolution: 215×116
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Challenge to be eye-catching

1. Capturing Attention Without Disrupting the Space

The primary challenge was ensuring that Shiseido’s new product would effectively engage travelers passing through the airport after security, while maintaining a seamless integration within the retail environment. The display needed to be:

– Transparent, so it wouldn’t obstruct visibility of surrounding shops
– Compact, yet impactful enough to draw attention
– Visually optimized to maximize brand exposure in a high-traffic area

By using a transparent adhesive LED screen, we were able to create a dynamic digital display without compromising the open, high-end aesthetic of the retail space.

2. Engineering an Ultra-Slim, Double-Sided LED Display

While standard Transparent Adhesive LED panels are 3.5mm thick, this project required a double-sided solution with a maximum thickness of 8mm—a highly customized requirement. StreetCo’ successfully engineered this innovation, pushing the boundaries of LED technology, as we have done for numerous custom projects in the past.

3. Seamless Integration into the Desk’s Frame

Another key challenge was ensuring that no technical components (cables, power supplies, receiving cards) were visible to customers. This required a meticulously planned integration, where all electronics were discreetly concealed within the desk’s frame. The final result was a sleek, minimalistic installation that maintained the luxurious aesthetic of the Shiseido retail experience‍

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Impact : Indoor Double sided Transparent

This custom transparent LED screen is designed to attract travelers’ attention to Shiseido’s products, which are elegantly showcased on the desk. In addition to the physical display, the dynamic content projected on both sides of the centrally positioned screen enhances the brand’s visibility and engagement.

The visual impact is clean and sophisticated, creating a seamless blend of digital innovation and luxury retail design. It’s easy to imagine both new and loyal Shiseido customers pausing in front of this cutting-edge digital display, drawn in by its modern and immersive presentation.

MORE LED FLOOR INSPIRATION

DISCIPLINE

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2023
  • Location : Roissy Charles de Gaulle, Paris
  • Status : COMPLETED
  • Client : Shisheido
  • Team : Street Co’ FR + Shenzhen Offices

Engineering of Indoor Double sided Transparent

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Quality Control of Indoor Double sided Transparent

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