Timescope - Montparnasse

Indoor LED Wall

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Client : Tour Montparnasse

At the end of 2022, StreetCo’ was contracted by Timescope to collaborate on an exciting project with Magnicity.

Timescope specializes in Virtual Reality (VR) content and immersive environments, helping cultural sites, cities, and brands bring their stories to life through digital and interactive experiences.

With a diverse portfolio of global projects, Timescope creates historical reconstructions and immersive storytelling that transport visitors and businesses into captivating, digitally enhanced environments. Their work spans various industries and scales, making them a leader in VR-based cultural engagement.

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : OKQ / FootLocker
Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : Soixante Circuits
Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Saint-Malo, Paris
Status : COMPLETED
Client : Groupe Actual
Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Issy-les-Moulineaux
Status : COMPLETED
Client : Avanade
Team : Street Co’ Paris + Street Co’ Shenzhen

Context / environment : LED Wall for the Montparnasse tower

The Montparnasse Tower, the tallest skyscraper in Europe, stands in the heart of Paris, near Montparnasse train station, offering an unparalleled panoramic view of the Eiffel Tower.

As the tower’s management and directors prepare for a long-awaited five-year renovation, they sought to create a memorable final experience for visitors before the temporary closure. To achieve this, they partnered with Magnicity and Timescope for a truly immersive project.

Recreating the Evolution of Paris

Timescope, known for its expertise in VR and immersive storytelling, had a clear vision for enhancing the visitor experience:

– A giant LED screen on the 56th floor
– A historical reconstruction of Paris over the centuries
– A seamless blend of past and present

Visitors will not only enjoy the breathtaking 360° view of today’s Paris through the floor-to-ceiling glass windows but will also be transported back in time through an immersive digital journey, experiencing the evolution of Paris from centuries ago.

This visionary project transforms Montparnasse Tower into a gateway between history and modernity, offering an unforgettable experience before its major renovation.

Solution to install a indoor LED Wall

Designing the Ultimate Immersive Experience

The objective was to cover an entire wall on the 56th floor of Montparnasse Tower with a high-resolution LED screen, maximizing its size while ensuring seamless integration into the space. Timescope identified the ideal location, and we began studying the best solutions for both the structural support and screen dimensions to cover as much of the wall as possible.

Technical Considerations & Product Selection

For this installation, we used our BNX Series 1.9 indoor LED panels, offering ultra-thin and highly durable display technology. Given that the installation is in a public space, where children may interact with the screen, we incorporated GOB (Glue on Board) technology—a protective layer over the LED panels to ensure maximum durability and resistance to physical contact.

Audio & Video Synchronization

Beyond the visual experience, the client requested on-site sound system integration, ensuring that audio and video were perfectly synchronized for full visitor immersion. Timescope took charge of the sound design, further enhancing the immersive storytelling of the display.

Advanced Video Processing for Versatility

To provide flexibility in content display, we integrated the VX1000 video processor from Novastar, allowing the Montparnasse Tower team to seamlessly switch from Timescope’s historical video to alternative content for corporate events, live broadcasts, and concerts.

Project Timeline
– Total lead time: 3.5 months

– 2 months for production

– 1.5 months for transportation

This project marks a groundbreaking fusion of history and technology, offering visitors a one-of-a-kind experience before the tower undergoes its major renovation.

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Materials & laboUr

After studying the feasibility of the custom solution at length with the engineers at Street Communication, the team settled on a solution of Indoor LED Wall of BNX Series.

Materials and product specifications for LED screen:

BNX P1.9
6 main power cables
6 main signal cables
39 power supplies
39 receiving cards
Brightness: 900nits
Refresh rate 3840hz
Aluminium cabinet
Steel and Aluminium support structure
Screen size: 5.75×2.5m (14,375m2 total)
Screen resolution: 3026×1315
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Materials and product specifications for Sound System:

1x eGPA8-150 – Amplificateur 8x150W RMS @ 4 Ohms
1x eGPA4-150 – Amplificateur 4x150W RMS @ 4 Ohms
3x VIC6X – Paire de haut-parleurs pour faux-plafond, noirs
1x VICSB8X – Paire de haut-parleurs pour faux-plafond renfort de basses, noirs
2x AUDEO 106 – Paire de haut-parleurs noirs

Challenge to install last minute

Optimizing Space for a Seamless Installation

One of the key challenges was to maximize the available space while ensuring that the LED screen remained as slim as possible within the designated area. To achieve this, we developed a super-thin screen solution, minimizing the installation’s footprint without compromising performance.

Precision Design for a Perfect Fit

The wall dimensions allocated for the LED screen measured 5.89m (L) x 2.73m (H). To ensure optimal coverage, we designed a 5.5m (L) x 2.5m (H) LED display, totaling 14.375m² of screen area. This configuration left only 7cm of space on each side, ensuring a nearly edge-to-edge display for maximum visual impact.

The selected BNX Series 1.9 LED panels feature an ultra-slim 4cm thickness, allowing the installation to take up minimal space while maintaining high-end image quality and durability.

Innovative Support Structure

To complement the slim LED design, we partnered with Edbak, a specialist in professional mounting solutions, to engineer a custom support structure. The aluminum and steel plate structure was designed to be just 6cm thick, resulting in a total installation depth of less than 11cm (including both screen and structure).

For high-end installations like this, we only use professional-grade mounting structures, ensuring long-term stability, durability, and safety.

Impact : Install a Indoor LED Wall

This impressive LED screen will bring the last 700 years of Parisian history to life, offering visitors a unique visual journey while enjoying the breathtaking views from the 56th floor of Montparnasse Tower. History enthusiasts and tourists alike will be immersed in this unparalleled experience, blending past and present in a single location.To further elevate the interactive experience, Timescope has installed additional digital structures throughout the tower, engaging visitors with historical simulations and interactive storytelling.These cutting-edge installations are designed to attract more visitors in the lead-up to the tower’s planned renovation in two years. This financial investment is already proving successful, as a notable increase in tourism activity has been observed within just two months.Beyond historical storytelling, the LED screen and sound system will also serve as a high-end venue feature for corporate and private events. The tower will offer event rentals, allowing companies and organizations to host exclusive gatherings in this prestigious setting, complete with state-of-the-art audiovisual technology.

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