Toolofna is a creative production partner. They help brands and agencies with ideation, content, production and generating buzz.
OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.
In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.
In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.
Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …
Toolofna contacted Street CO for support in finding the best product to fit their diamond tunnel project for the next CES 2018 project. The client was Intel and the project was: Three mega experiences produced by the team at Tool of North America for Intel’s Artificial Intelligence, 5G and Autonomous Driving initiatives at CES, Directed by Aramique and Jeff Crouse. The tunnel design was transparent and needed a product that also has transparency.
Street Co’ has been appointed as the technical partner to supply the transparent LED display turnkey solution while Toolofna was managing relationships with customers and creative technology. We have designed an adhesive transparent LED screen using Pitch 20mm with less than 3kg / sqm – Pitch 20mm enables us to display enough pixel-density for the special computer-generated content. Each cabinet would be able to work independently and would have its own power supply and receiving cards.
Specification of the cylinder LED
We have sent one LED engineer onsite to guide customer’s team on how to install the transparent LED display.
No challenge
Intel’s Artificial Intelligence, 5G and Autonomous Driving initiatives used the best way to demonstrate their new technology.
Intel has great publicity thanks to this installation. A lot of passersby took pictures and videos and asked about how the product was made. We used a transparent LED adhesive display to turn this metal structure into an eye-catcher. The bulky steel structure became the canvas for a work of art. Transparent adhesive LED panels turn the support structure into a large screen. The LED display fits perfectly in the space and compliments the Intel booth at CES. The video content goes hand to hand with the product and sensors and captors enable passersby to interact with the content.
Managing Partners: Dustin Callif + Oliver Fuselier
Interactive Directors, Aramique + Jeff Crouse
Head of Production, Innovation, Michael Bucchino
Executive Producer, Innovation, Selcen Onsan
Producer, Innovation, Christine Sausto
Creative Technologist, Martial Geoffre-Rouland, Benjamin Petit, Antoine Vanel, Lars Berg, Richard Mattka, Ivan Safrin, Jeff Crouse
Art Director, Aramique, Mau Morgo, Ryan Hawthorne
Experiential Designer, Ryan Hawthorne, Mau Morgó
3D Content: Bloc D
Industrial Designer: Stevie Nicole Meder
Jr. Designer, Juan Camilo
Writers: Aramique, Charlie Short, Selcen Onsan
Composer: Gary Gunn
Projection-Mapping, Technical Direction: Volvox Labs
Fabrication: Volvox Labs
Fabrication: Stand and Build
