Walk it Back - Outdoor P3.9

Outdoor LED Screen

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Client : LabArchitect and walk it back

Early 2022 StreetCo’ was contracted by LabArchitect and Walk It Back to work on a very special project.

LabArchitect’s projects over time have been varied in nature and scale, from undertaking design consultancy for the Organizing Committee of the London Olympic Games, to schemes for restaurants, art studios, boats, offices and photographer’s studios.

Walk It Back, created by Craig Cohon, is concentrating its activities around carbon removal, mainly through Craig’s physical actions and speeches. Walk It Back is trying to wake people’s mind on the importance of having carbon free activities and shows us why we need to fight and how to keep our world in the best possible shape.

MORE INFORMATION ABOUT OUTDOOR LED

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : OKQ / FootLocker
Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : Soixante Circuits
Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Saint-Malo, Paris
Status : COMPLETED
Client : Groupe Actual
Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Issy-les-Moulineaux
Status : COMPLETED
Client : Avanade
Team : Street Co’ Paris + Street Co’ Shenzhen

Context / environment : wake people’s mind

Craig Cohon is a businessman, From Canada currently based in London. He is involved in a movement that tries to convince companies and people in general to decrease their carbon emission, for example in production and transportation.

Craig is in the center of a small but growing collective of individuals and organizations united by the urgency of removing CO2 from the atmosphere. They are dedicated to building the evidence and catalyzing leadership and action in the field of carbon removal.
How does he plan to achieve this? Well, he decided to start an amazing trip, walking from London to Istanbul (4000 kms) in 150 days in 2023.

Craig has organized hundreds of meetings with company owners, groups, associations while walking and he wanted to be able to display these meetings on big screen to attract people’s attention even more.

Solution to install a outdoor led screen

The screen needed to be as resistant as possible since Craig is traveling a lot so we went for the outdoor P3.9 MG7S which is waterproof and has protective anti-crash layers to avoid any damage on the screen or vandalism.

The video processor we are using is the TB50 from Novastar that enables Walk-it-back to display video content on both the LED screen simultaneously.

They can control the screen remotely with their phone or computer via Wifi/4G and they can display live content.

Project Lead Time : 2,5 month
2 month for production and 2 weeks for transportation.

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Materials & laboUr

After studying the feasibility of the custom solution at length with the engineers at Street Communication, the team settled on a solution of 2 units 3x2m of outdoor LED panels P3.9.

The resolution of the screen is 769×512, which is enough to broadcast what is intended by the marketing team collision resistance improved 30%-50% !

A ceiling support structure is also studied at length until the end of the project to achieve a perfect result and integration allowing the client to see only the part desired by the architects.

Components of the project:

Outdoor P3.9 LED Screen – MG7S
2 main power cables
24 power supplies
24 receiving cards
Brightness: 4200nits
Steel frame
Screen size: 2 units 3x2m (12m2 total)
Screen resolution: 769×512
Refresh rate 3840hz

Challenge to install a outdoor LED screen

For this project, the biggest challenge was to integrate the 2 outdoor screens on the 2 containers and make sure that they respect the maximum truck thickness limitations for european roads since Craig is crossing more than 10 countries with his team during his trip.We spent a few months studying the best option for the design of the screen’s support structure/frame. A structure that would also enable easy maintenance on the screen.

Impact : to set up a Outdoor led screen

These 2 screens displaying live content from Craig’s journey will definitely help sharing their message. Parked in the biggest cities of the world while craig is walking, these 2 screens can be seen from a distance of 20 meters and will help people to understand what Walk It Back is currently achieving.

Craig Cohon is wiping clean his entire lifetime carbon emissions. He has committed over $1M to remove all 8,147 tonnes of carbon he has emitted since his birth in 1963. Through walk it back he plans to set in motion spin-off campaigns to remove no less than 100,000 tonnes.

Feel free to follow his journey around Europe.

https://www.instagram.com/2023walkitback/‍

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