WALNUT CAPITAL : SMALL PITCH LED LOBBY WALL

Small pitch led lobby wall in walnut capital

Client : walnut capital using a Small pitch led lobby wall

Our Customer Walnut Capital for this project is a very reputable real estate management, brokerage and development company that it taking over the city of Pittsburgh and growing exponentially each and every year. This year, we were honored in helping Walnut Capital deliver LED displays that fit in perfectly with their unique and innovative building and square which they call “Bakery Square”.

Walnut partnered with Google and Philips to create a unique work environment in the heart of Pittsburgh’s East End. This technology driven area is the benchmark that separates Walnut from all the rest. This area includes, diverse dining and shopping, newly built apartments, and an atmosphere that is inviting.

MORE INFORMATION ABOUT OUTDOOR LED

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : OKQ / FootLocker
  • Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : Soixante Circuits
  • Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.

Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.

Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Saint-Malo, Paris
  • Status : COMPLETED
  • Client : Groupe Actual
  • Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Issy-les-Moulineaux
  • Status : COMPLETED
  • Client : Avanade
  • Team : Street Co’ Paris + Street Co’ Shenzhen

Context / environment

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Street Co LLC was contacted by Walnut Capital to create something Unique and innovating to catch people’s attention. They renovated an old Nabisco Bakery that was once a renown Biscuit factory in the city of Pittsburgh for years. With Walnuts exceptional renovating, this invited many industries and companies such as Google, Philips Technology, Medical offices, Co working spaces, etc.

Walnut wanted to have an inviting attraction to their Philips Lobby, and also a connector that would have heavy foot traffic from one building to the other that was occupied by Google.

After brainstorming ideas with their team, and providing them with various LED options. We decided to suggest them our Interactive LED floor for the connector, and our small pitch LED for their Lobby.

This fits well with their goal of providing the visitors who visit both the Philips space, and the Google space, with fun and inviting LED displays that catch each and every person’s attention who walks through the space.

LED Lobby

For the Philips lobby space we had created a solution for them that required two LED screens. These screens were both P1.5 and differed in terms of dimensions. One screen, which was named the “L Screen” during the creation of the project, was essentially an L shaped screen that was set to display live news coverage of various news stations, as well as other miscellaneous content that Walnuts marketing team created to fit the screens sizing perfectly! The other, which was much larger in size, was named the “Art screen” at the time of the creation, and its main purpose is to display exceptional and creative content such as high 4K designs and videos.

Client Objective;

  • Unique, and inviting technology that provides a WOW factor
  • Create something that fits well with their technological driven atmosphere
  • Create a great experience for everyone visiting the building

Solution to set up a Small pitch led lobby wall

Small Pitch LED Lobby Wall:

  • Objective- Was to incorporate and LED Display that displayed 4K, high quality content. The goal was to have one big screen behind the reception desk, and one smaller unconventional shaped screen on the other side of the lobby.

We had teamed up with Strada LLC who were the design team for Walnut, to design a concept for the LED floor and Small Pitch LED Wall.

We started with:

  • Consultation; Coordinating with several Architects, Electrical engineers, Building Managers, Construction team, and the CEO’s of Walnut to make sure we suggest the best pricing and LED products that fit their concepts for the space.
  • Price Matrix: We provided them with a very easy, insightful, informative, and broad array of pricing and products to fit their budget.
  • Proposed 3D visuals of how the space would look
  • Engineered CAD files for their Structural Engineers and Electrical engineers
  • Detailed execution plan for all three displays
  • Full turnkey solution
  • Project Management
  • On-site Install team
  • Programming

The project has a full 2-year warranty

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Small pitch led lobby wall 3d Design

Materials & laboUr

Small pitch LED Wall

  • 2 Bright sign XT1144
  • Nova Star H2
  • MCTRL 4K
  • Receiving Cards?
  • 1 Street Co Team

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Challenge to install Small pitch led lobby wall

We ran into a challenge:

Was to provide specialized LED’s that flushed well together with the unconventional LED Display

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Impact of Small pitch led lobby wall

The Small Pitch LED Wall sits as the HUB of two world renown Technological companies in this building. Moreover, it fills the Philips lobby with color, 4K video, artwork and live content to keep visitors in awe.

MORE LED FLOOR INSPIRATION

DISCIPLINE

  • 3D CAS Drawings
  • Installation
  • Unity interactive Games + Content
  • Interior Design
  • AV integration
  • Technology System Design
  • Structural Design
  • Signal Connection Designs
  • Power connection Designs

KEY DETAILS

  • Date:  2020
  • Location: Pittsburgh, Pennsylvania, USA
  • Status: COMPLETE
  • Client:  Walnut Capital
  • Team:  Street Co’ US + Shenzhen Offices

Small pitch led lobby wall VIDEO GALLERY