Washing Potato - Transparent LED Adhesive

Transparent LED Adhesive

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Client : Washing Potato

Our client for this project is a prestigious restaurant that is setting new standards in the hospitality industry. Located in the newly opened Fontainebleau Hotel in Las Vegas, Washing Potato offers a high-end twist on dim sum cuisine, redefining the dining experience with innovation and excellence.

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : OKQ / FootLocker
  • Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : Soixante Circuits
  • Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Saint-Malo, Paris
  • Status : COMPLETED
  • Client : Groupe Actual
  • Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Issy-les-Moulineaux
  • Status : COMPLETED
  • Client : Avanade
  • Team : Street Co’ Paris + Street Co’ Shenzhen

Context / environment : Transparent Adhesive LED Wall for the Fontainebleau Hotel

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Street Co LLC was approached by Technology West Group to create a standout installation for the highly anticipated grand opening of the Fontainebleau Hotel in Las Vegas.

The Fontainebleau Hotel has a long and storied history, with its extended construction timeline making it one of the most eagerly awaited additions to the Las Vegas skyline. However, through perseverance and vision, the project has transformed into a true architectural masterpiece for the state of Nevada. Standing as the tallest tower in the state, Fontainebleau’s mission is to bring prestigious hospitality to Las Vegas, continuing the legacy they have upheld since their Miami opening in 1954.

Through extensive brainstorming sessions with Technology West Group, we identified the perfect solution: a cutting-edge Transparent LED adhesive display, now serving as the centerpiece of the Washing Potato storefront. This innovative LED installation is seamlessly integrated into the front windows of the restaurant, allowing passersby to experience high-resolution digital content while still having a clear view inside the venue.


Client Objectives

– Introduce unique and inviting technology that delivers a “WOW” factor

– Align with the high-tech, modern atmosphere of the restaurant and hotel

– Enhance the guest experience, making every visit to the Fontainebleau Hotel truly unforgettable

Solution to install a Transparent LED Adhesive

  • Objective
    The goal was to install a transparent LED adhesive display that would capture the attention of passersby while seamlessly integrating into the Washing Potato storefront. The display needed to showcase high-resolution content to both visitors and employees, reinforcing the restaurant’s presence at the prestigious Fontainebleau Hotel in Las Vegas.
  • Challenge
    Given its proximity to the casino floor, the primary challenge was ensuring that the LED display provided sufficient brightness and visibility without being overpowered by the intense lighting and reflections from the gaming machines. Additionally, maintaining a balance between transparency and display clarity was crucial to preserving the open and inviting aesthetic of the restaurant.
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Materials & laboUr

After studying the feasibility of the custom solution at length with the engineers at Street Communication, the team settled on a solution for these Transparent LED Adhesive.

Materials Used

Skyline Series Transparent Adhesive P4

  • 25.8 sqm of aluminum structure
  • VX400
  • 1 Street Co Team
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Challenge to be eye-catching

We partnered with TechWG, the AV team for Washing Potato, to design a cutting-edge Transparent Adhesive LED Storefront that seamlessly integrated into the space while enhancing visibility and engagement.

Our Process

– Consultation: Coordinated with architects, electrical engineers, building managers, construction teams, and Walnut’s executive team to ensure the best pricing and LED product selection aligned with their vision.

– Pricing Matrix: Provided an insightful, easy-to-navigate pricing structure, offering a broad selection of products to fit their budget.

– Visual & Technical Planning: Created 3D visual renderings to illustrate the proposed design. Developed engineered CAD files for structural and electrical teams.

– Execution & Installation: Delivered a detailed execution plan covering all three displays. Provided a full turnkey solution, including project management, on-site installation, and programming.


Warranty & Support: The project is backed by a comprehensive 2-year warranty, ensuring long-term reliability and performance.

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Impact : Transparent LED Adhesive

The 25 sqm Transparent LED Adhesive Wall is a standout feature at the newly opened Washing Potato restaurant, located in Las Vegas’ newest luxury hotel. Its high transparency and resolution create an engaging and dynamic storefront, offering hotel guests a visually captivating experience as they pass by.

We are grateful to Washing Potato and all the teams involved for allowing us to contribute to making this location truly special.

MORE LED FLOOR INSPIRATION

DISCIPLINE

  • 3D CAD Drawings
  • Installation
  • Unity interactive Games + Content
  • Technology system design
  • AV integration
  • Structural Design
  • Signal Connection Designs
  • Power connection Designs
  • Interior design

KEY DETAILS

  • Date : 2024
  • Location : Las Vegas, Nevada, USA
  • Status : COMPLETED
  • Client : Washing Potato
  • Team : Street Co’ US + Shenzhen Offices

Quality Control of Transparent LED Adhesive

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